Fintech is often framed as a domain of payment infrastructure and lending platforms, but for Elizabeth Anuoluwapo Ogunseye, the problem worth solving is simpler: how to split a subscription or share a bill without the awkwardness of chasing one another for money or the fear of being scammed. That question is what Subify is built around. The framing points to a recurring challenge in peer-to-peer payments: shared costs depend as much on trust between the people splitting them as on the technology moving the money.

Ogunseye is Co-founder and Chief Marketing Officer of Subify Technologies, a peer-to-peer subscription-sharing and bill-splitting fintech operating across Nigeria, Kenya, Ghana, and Cameroon. Since its launch, the platform has grown to more than 2,000 users and $11,000 in revenue.

Subify is only one part of what she is building. She is also Co-founder of The Fintech Africa, where she led Launchpad Africa Cohort 2 — a programme that worked with 12 founding teams and more than 25 mentors, took eight teams to a final demo day, and sent three home with $1,000 each. That structure — mentors, a demo day, and prize capital — mirrors the combination she names later in the interview as what early-stage African founders need most: mentorship, capital, and distribution packaged together.

Ogunseye is also the first female President of the Association of Digital Marketing Professionals (ADMARP), which represents more than 2,000 marketing professionals, and Marketing Lead for Tech Revolution Africa 3.0. Before Subify, she drove 53% month-over-month revenue growth on Switch and ₦2.09 billion in deposit liabilities for OneBank at Sterling Bank. She was named to Innovate Finance UK's 2025 Women in Fintech Powerlist and the WIMCA Top 50 Most Influential Women in Marketing & Communications list.

In a Tech Trivia interview with TechNext24, Ogunseye discussed her routines, tools, and the gap she is working to close. For readers tracking her work beyond the interview, the markers already on record — Subify's footprint across its four markets and the future of the Launchpad Africa model — are the threads to follow.

On her daily routine: "Gym from 6 to 7:30 a.m. (my routine since2019), then meetings from 8:30, then emails to every stakeholder who needs a reply before the real work starts."

On her workspace: "My setup is simple and built for working from home. I work at a table with my laptop as my main device, a ring light so I always look good on camera during meetings, and a notepad and pen beside me for taking notes and jotting down ideas while I work."

On the tools she relies on: Teams and Slack are her go-to work tools; WhatsApp is her app of choice.

On finding inspiration: "Most of the time, when I need inspiration, I listen to music or YouTube videos; sometimes I even dance. It helps a lot. And if I still feel blocked, I totally leave the task and make sure I inform whoever the deliverables are for about when they will be delivered."

On the problem she is solving: "A simple, trusted way for Africans to pool money and share costs for everyday digital needs, without awkward chasing or fear of being scammed. That's the gap I'm working on with Subify."

On what she would change for African founders: "I'd build structured, funded support for early-stage African founders, covering mentorship, capital, and distribution, so more of them ship products and compete globally. It's what we started with Launchpad Africa."

On who inspires her: "I inspire myself. Then I'd say the COO of Midddleman — I just love how she hustles when it comes to winning pitches. It's inspiring."

On the advice she lives by: "Don't aim to do it fast; do it well. This is a profound statement because most times, people are always rushing. And because of that, they don't get it right."

On whose tech trivia she would most like to read: "Omolara Sanni (I mentioned up there that she inspires me, so yes, I'd love to read her tech trivia, if she does not have one already)."

Source: TechNext24