World Liberty Financial, the crypto venture backed by the Trump family, said it plans to buy back more of its WLFI token after a steep price decline that followed the U.S. midterm elections.

$WLFI has lost about 10% of its value since Tuesday and is down more than 66% year to date. The latest slide came as Republicans performed worse than expected at the ballot box, and the downturn was not confined to the token: the TRUMP memecoin and shares of Trump Media also hit record lows.

Buyback Plan Funded by Stablecoin Reserves

In a statement posted on X, the company said it may use fees earned from the reserves backing its USD1 stablecoin, along with other sources, to pay for the purchases. That funding source ties any purchases directly to income produced by the assets standing behind USD1, the project's dollar-pegged stablecoin. The project framed the plan as a way to encourage more active participation in governance and to place more voting power in the hands of committed long-term holders.

The governance framing has precedent in WLFI's short history: holders voted to enable the token's transfers before public trading began in September 2025, and the company is now presenting open-market purchases as a tool for concentrating voting weight among long-term participants.

"We intend for buybacks to be an ongoing part of our long-term strategy with the pace and scale guided by ecosystem growth and impact on governance participation," the project said. The statement did not specify a budget or timeline for the purchases.

Legal Pressure From Justin Sun

The announcement comes as $WLFI contends with a separate headwind. On the day of the vote, Tron founder Justin Sun said he had asked a federal court to sanction World Liberty in his lawsuit over roughly 4 billion frozen $WLFI tokens. Sun, who invested in the project in 2024, filed suit after the company froze his token allocation.

Previous Buybacks

This is not World Liberty Financial's first attempt to support the token through market purchases. In April, the company disclosed $65.6 million in open-market buybacks over the prior six months. A comparable disclosure for the new program would give the first concrete measure of its pace and scale.

Background

World Liberty Financial launched in September 2024 as a decentralized finance venture with direct involvement from the Trump family. Donald Trump was listed as the project's "co-founder emeritus," while his sons Donald Trump Jr. and Eric Trump serve as "web3 ambassadors." The venture issues USD1, a dollar-pegged stablecoin backed by reserves that include cash equivalents and short-term U.S. Treasury instruments. Its WLFI governance token began trading publicly in September 2025 after holders voted to enable transfers.