Shops selling President Donald Trump merchandise are closing across the United States as a "political reality" sets in among his supporters: the era of a lame-duck president with no future campaign to fuel sales is coming to an end, according to a report published Monday by the Guardian.

"MAGA retailers find themselves confronting a challenging political reality," the Guardian wrote. "That the president is an unpopular lame duck with no reelection campaign on the horizon to fuel sales."

Political merchandise is a business tied to the campaign calendar, and the Constitution's 22nd Amendment — which bars presidents from being elected more than twice — means there is no future Trump campaign to renew demand for a product line built around a single figure.

Ron Solomon, who runs the online retailer MAGA Mall, told the outlet that roughly 20 stores across the U.S. sell Trump merchandise. Over the past year, at least four stores nationwide have shut down, including in states where the president overperformed in 2024.

"He's no longer a viable business model for entrepreneurs because he has peaked," said Wes Alker, a Trump supporter who frequented a store in Pennsylvania.

According to the Guardian, the closures come amid a wider sales slump for MAGA merchandise. Retailers selling hats, T-shirts and other items bearing the president's likeness and slogans have seen a steep decline in sales. Some retailers blamed economic conditions, noting that inflation had driven up prices even for official Trump merchandise. The president's approval rating has plunged to historic lows in recent months as voters grow increasingly angry over cost-of-living issues and the ongoing Iran war, the consequences of which have spiraled out with no clear end in sight.

The drop in MAGA merchandise sales, however, began even before the president's approval cratered. In January, the Trump Store in Bensalem, Pennsylvania, announced it was ending its brick-and-mortar operations after six years in business.

"The store has kind of run its course," owner Mike Domanico said at the time. "You know, it's been six years and the elections are over. Trump's not gonna be in another election, even though he'll be part of it."

David Russell, who frequented the store, noted: "Most of the stuff they sell was to promote Trump. He's already in this last term. You can't do much more for him than he's already gotten."

Later in the year, a Trump superstore near Knoxville, Tennessee, closed as well. Owner Bill Hays said outright that some of the president's policies — including the DOGE spending cuts — had hurt his business. He also said some customers were asking for their purchases to be bagged rather than wearing their new Trump gear out of the store.

"People were not wearing their colors, so to speak, like they did before the [2024] election," Hays said, noting that his monthly sales had plummeted to $20,000 from a high of $200,000. "After the inauguration, I think a lot of people felt that their job was done."

A few MAGA shops are still staggering on, and the November 2026 midterms — the first nationwide elections since Trump's current term began — will provide the next read on whether campaign-driven demand returns without the president at the top of the ticket. Rob Cortis, who runs the Trump Unity Bridge Shop in Michigan, told the Guardian that he does not plan on closing.

"There's still the chance that Trump always pulls rabbits out of his hat," he said. "Is he gonna run in 2028?"