Trump Media has sold another 2,628 Bitcoin worth approximately $165 million, continuing a selling streak now in its seventh month, according to on-chain analytics platform Lookonchain. The latest transaction brings the company's total BTC sales to 7,281 coins, following an initial acquisition of 11,542 BTC for roughly $1.37 billion. The sales coincide with the launch of Trump Media's paid Truth API service and come as Bitcoin trades well below its all-time high. Trump Media, the publicly traded parent of Truth Social that lists on Nasdaq under the ticker DJT, had built its Bitcoin position as part of a corporate treasury strategy echoing the approach pioneered by MicroStrategy and adopted by a growing roster of public companies holding digital assets on their balance sheets.

Bitcoin Sales Add to Treasury Losses

Lookonchain data shows Trump Media purchased 11,542 BTC at an average price of $118,522 per coin. The company subsequently began reducing its position, divesting 7,281 BTC over the past seven months at an average sale price of $74,855 per Bitcoin, generating approximately $545 million in proceeds. Lookonchain estimated the company's combined realized and unrealized losses at roughly $555 million.

Trump Media's quarterly filing detailed its remaining Bitcoin holdings. As of March 31, the company held 9,542.16 BTC with a cost basis of approximately $1.13 billion. The filing also disclosed 2,000 BTC pledged against options.

Filing Details Restricted Bitcoin Holdings

The filing further indicated that 4,260.73 BTC remain pledged against convertible notes. Those restrictions stay in effect until no later than the notes' maturity date of May 29, 2028.

Bitcoin was trading near $63,471 at the time of reporting, compared with its October 2025 record of $126,080. The quarterly filing reported a $243.96 million mark-to-market loss, contributing to a quarterly net loss of $405.9 million.

Truth API Launch and Regulatory Scrutiny

On August 1, Trump Media launched Truth API, a paid service designed for institutional customers. The offering is priced at $100,000 per month, with a discounted rate of $60,000 monthly for customers committing to a three-year term. The company said the service delivers posts from the ten highest-ranking Truth Social accounts within milliseconds.

Interim CEO Kevin McGurn stated that the platform provides licensed, real-time access to market-moving posts.

The product represents a push to diversify revenue beyond advertising and the social media platform's core user base.

Separately, Senators Elizabeth Warren and Adam Schiff sent a letter to SEC Chair Paul Atkins on July 28 requesting an investigation into whether the Truth API product complies with securities laws. Their letter argued the service could raise concerns about market integrity and cited President Donald Trump's reported 41% stake in the company.