Trump Media, the parent company of Truth Social formally known as Trump Media & Technology Group, has reportedly reduced its Bitcoin exposure once again, selling an additional 2,628 BTC worth approximately $165.07 million, according to on-chain data shared by market trackers.

The latest sale brings the company's total reported Bitcoin disposals over the past seven months to 7,281 BTC, allegedly sold for roughly $545 million at an average price of $74,855 per coin. That represents roughly 63% of the firm's initially reported holdings. According to the shared figures, Trump Media initially accumulated 11,542 BTC valued at approximately $1.37 billion at an average acquisition price of $118,522. The reported average sale price of $74,855 indicates the firm has been liquidating well below its average cost basis, underscoring the magnitude of the realized losses embedded in the sell-off. Despite the recent sales, the firm's remaining Bitcoin position—approximately 4,261 BTC based on the reported figures—reportedly still carries an unrealized loss of approximately $555 million.

On-chain analytics account Lookonchain flagged the transactions on August 2, 2026:

It looks like Trump Media sold another 2,628 $BTC ($165.07M). Trump Media bought 11,542 $BTC ($1.37B) at an average price of $118,522, then started selling 7 months ago, selling a total of 7,281 $BTC ($545M) at an average price of $74,855. Trump Media is now down a total of $555M… pic.twitter.com/9xx0MTbweg
— Lookonchain (@lookonchain) August 2, 2026

While the transactions have attracted attention across the crypto market, traders remain focused on whether the selling activity could influence broader market sentiment as Bitcoin continues to consolidate below key technical resistance.

Bitcoin Struggles Below Resistance

A one-hour TradingView chart shows Bitcoin trading around $62,900 after failing to reclaim higher price levels during recent sessions. Price action has formed a sequence of lower highs following a sharp rejection near $64,400, suggesting sellers continue to dominate short-term momentum.

A technical analyst noted they were "still waiting on that scam pump to get in on a short," indicating expectations for a temporary rebound toward resistance before another potential decline. While this reflects one trader's market outlook rather than a confirmed forecast, the observation highlights the levels many market participants are monitoring.

Chart Analysis Points to Key Levels

The chart identifies a significant resistance zone around $63,600, where previous support has turned into resistance following Bitcoin's latest breakdown. A projected path suggests a possible recovery toward this area before another decline toward the $61,200 support region.

Several technical observations stand out:

• Resistance remains intact. Bitcoin has yet to reclaim the $63,600 level, keeping short-term momentum tilted toward sellers.
• Failed recovery attempts. Consecutive unsuccessful pushes higher indicate buyers have struggled to regain control.
• Support near $61,200. This area is highlighted as the next major downside level if current support fails.

A move back toward resistance cannot be ruled out before any continuation lower, particularly if short sellers wait for improved entry levels. Although the projected path is speculative, it reflects a common trading strategy of waiting for price to retest broken resistance before initiating bearish positions.

Institutional Selling Continues to Draw Attention

Large Bitcoin transactions from corporations, institutions, and governments frequently attract market attention because of their potential impact on liquidity and investor sentiment. Recent months have seen several high-profile entities rebalance their Bitcoin holdings through public sales, treasury adjustments, or strategic portfolio management. While such transactions do not always translate into immediate market declines, they often increase uncertainty, particularly when they involve thousands of Bitcoin changing hands. For publicly traded firms, treasury-position disclosures and on-chain tracing by analytics platforms have made it increasingly difficult for large holders to move assets without market participants noticing, which can amplify scrutiny around the timing and pace of any liquidation.

Despite the reported Trump Media sales, Bitcoin continues to trade within a broader consolidation range, with traders watching macroeconomic developments, ETF flows, and derivatives positioning for clues about the next directional move.

For now, the technical picture remains cautious. Unless buyers can reclaim resistance around $63,600, bears may continue targeting lower support levels in the sessions ahead.