New York, United States — September 16, 2026 — Tria, the self-custodial neofinance platform for trading, earning, spending and moving assets across chains, announced a major presence at Korea Blockchain Week 2026 (KBW2026), joining the event as a Diamond Sponsor. Chief Executive Vijit Katta and Co-founder and Chief Strategy Officer John Lilic will both travel to Seoul for the conference, where Lilic is scheduled to lay out the company's institutional self-custody thesis as Tria brings the infrastructure behind its profitable global neobank to major platforms.

Tria is one of only two Diamond Sponsors announced for KBW2026, which runs from September 29 through October 1. The event is among Asia's most prominent annual blockchain industry gatherings, and the sponsorship arrives as the company deepens its footprint in Asia — the region already generating the majority of Tria's neobank revenue — and begins offering the infrastructure proven inside its own consumer neobank to institutions and large platforms building financial products for their existing audiences.

From Consumer Neobank to Institutional Infrastructure

At the center of Tria's pitch is the idea that every company with a large audience increasingly has the opportunity to become a financial company. The obstacle, the company argues, is the years of infrastructure work required to get there — custody, compliance, fiat connectivity, blockchain integrations, liquidity and settlement — often stitched together across vendors that were never designed to operate as one system.

Tria says it has collapsed those layers into a single stack combining banking-grade self-custody, multi-chain settlement, its proprietary BestPath routing and a unified compliance layer spanning fiat and blockchain networks. The company proved the stack first by building and operating its own global neobank on top of it. Self-custody, in which users retain direct control of their assets rather than delegating custody to a platform, has been a founding principle of the crypto industry, while most mainstream consumer crypto and fintech services hold customer funds through custodial arrangements.

Nine months after launch, Tria reports more than 600,000 unique accounts across over 150 countries, more than $8.5 million in revenue and profitability in its eighth month of operation, achieved with zero paid customer acquisition. Japan and Korea together account for nearly two-thirds of that revenue, giving the company significant operating exposure to two of the world's most sophisticated digital-asset markets.

"Japan and Korea are showing us what happens when sophisticated users stop accepting a tradeoff between usability and ownership," said Katta. "We built Tria to prove that self-custody can feel as seamless as the best fintech products. Now we're giving institutions that same infrastructure so they can build for millions of users without spending years recreating it."

KBW2026 Presentation: The Self-Custodial Banking Stack

At KBW2026, Lilic will present "The Self-Custodial Banking Stack Institutions Build On," examining why self-custody is evolving from a crypto-native principle into an infrastructure model for mainstream financial products. His talk will cover what Tria learned operating the stack at consumer scale, why fragmented custody, compliance and blockchain systems break down as companies grow, and how institutions can embed financial products without exposing users to the complexity underneath them.

Early Institutional Traction

The institutional rollout has already begun. Lissen, a music streaming and creator economy platform reaching more than 12 million artists, has signed to launch on Tria's infrastructure. In addition, the digital venture arm of one of the world's largest entertainment companies has signed a memorandum of understanding (MOU). Both are expected to move from integration to market in months rather than years. How quickly the two signings reach launch will be the first checkpoint for the company's institutional strategy.

Those deployments also strengthen the underlying network. Because consumer and institutional volume run through the same routing infrastructure and a common identity and compliance architecture, each additional platform brings more transaction activity, routing intelligence and history that future deployments can inherit.

"Crypto has spent years talking about bringing institutions onchain, but the harder problem is giving institutions infrastructure they can actually build their high margin products on," said Lilic. "A music platform, marketplace or consumer app should not need to become an expert in custody, liquidity, compliance and dozens of chains before it can offer a financial product. Those problems should disappear into the infrastructure while the user keeps control."

Consumer Platform Today

Tria's consumer platform currently enables users to trade, earn, spend and move assets across more than 200 chains while retaining control of their funds, with card payments available in more than 150 countries. The same infrastructure is now being opened to companies that already have distribution but do not want to spend years assembling the financial and blockchain systems required to serve their users.

Katta and Lilic will be available for media meetings in Seoul during Korea Blockchain Week and for advance interviews ahead of the event. Topics they can discuss include Tria's growth in Korea and Japan, the institutional case for self-custody, why major consumer platforms are moving into financial services, and what the company learned from building a profitable neobank on its own infrastructure.

To book a meeting in advance of KBW or at the event, contact Tria@PhillComm.Global.

About Tria

Tria is a self-custodial neofinance platform enabling users to trade, earn, spend and move assets across more than 200 blockchains while maintaining control their funds, with card payments available across more than 150 countries. Its proprietary BestPath technology routes transactions across chains and liquidity sources, and the same underlying infrastructure is being opened to institutions and platforms building financial products for their own users.

Source: Tria Deepens Korea Push as Diamond Sponsor of Korea Blockchain Week 2026 via Chainwire. Media contact: Jon Phillips, PhillComm Global (Tria@PhillComm.Global).