Stagwell Inc. (NASDAQ: STGW) shares rose 4.38% to $7.75 after the company announced an agreement to acquire QStrauss Consulting, a Colombia-based Adobe implementation and consulting firm.

The deal is intended to expand Stagwell’s Adobe consulting capabilities, strengthen its digital transformation business, and broaden the company’s international reach through the Code and Theory Network. QStrauss adds specialized Adobe implementation expertise and increases Stagwell’s presence across Latin American markets.

Stagwell to add QStrauss to Code and Theory Network

Stagwell said it signed an agreement to acquire QStrauss Consulting, which provides Adobe consulting, implementation, and integration services. After the transaction closes, QStrauss will be integrated into the Code and Theory Network.

The acquisition expands Stagwell’s team of Adobe specialists across key international markets. QStrauss works with major global businesses, and its client roster includes Walmart, BBVA, Santander, Grupo Salinas, OXXO, and Bimbo.

By adding QStrauss, Stagwell gains established enterprise relationships and additional technology services expertise. The acquisition also supports the company’s broader digital transformation strategy by strengthening its Adobe platform capabilities.

Stagwell expects the transaction to improve service delivery for enterprise marketing technology projects. The added expertise also expands the company’s capacity to support large-scale digital implementation work, an area where enterprise clients often require consulting support to connect marketing platforms with data, content, commerce, and campaign operations.

Code and Theory expands Adobe development strategy

The acquisition builds on Code and Theory’s existing relationship with Adobe, including a multi-year development agreement. That collaboration focuses on building industry-specific solutions using Adobe platforms and Code and Theory’s technology expertise.

Code and Theory has continued to expand its software and consulting capabilities as part of that work. Earlier this year, the company introduced its Creative Intelligence System during Adobe Summit.

The Creative Intelligence System is designed to help marketing teams evaluate campaigns before launch using synthetic personas and connected enterprise data. The system combines Stagwell’s identity graph with Code and Theory’s internal marketing operating platform.

According to the company, the Creative Intelligence System connects campaign information, creative assets, production workflows, and performance results. The approach gives organizations a unified process across multiple marketing functions.

The addition of QStrauss provides further technical resources that can support future product development and implementation work across Adobe-related services. For Stagwell, the deal also links consulting capacity with its software-development efforts, giving the network more resources to deploy Adobe-based tools for enterprise customers.

Transaction adds Latin American expertise to global expansion

The QStrauss transaction extends the Code and Theory Network’s international footprint beyond North America. Stagwell has expanded its operations through several strategic initiatives in recent years, increasing its presence in global markets.

The network recently launched Maydan Sports to support sports organizations across the Middle East and North Africa. That initiative is aimed at helping organizations build international recognition while maintaining regional engagement.

Earlier, digital agency Create.Group joined the Code and Theory Network to strengthen regional capabilities. QStrauss adds Latin American expertise to that broader expansion effort.

The Colombian firm’s Adobe implementation experience complements existing technology and consulting operations across the network. The acquisition supports Stagwell’s plan to expand digital transformation services while strengthening Adobe-focused capabilities across multiple regions.