Home appliance brand Simplus has launched its "Live Young with Simplus" campaign to celebrate its fifth anniversary, offering customers a program of interactive events, a donation drive, and special anniversary rewards.

In a statement released Thursday, the company described the campaign as a celebration of "self-expression and modern living by helping today's generation build a dynamic lifestyle that fits right into their routines."

Filipino actor Donny Pangilinan serves as the brand's ambassador, reflecting Simplus' youthful identity. The company said his personable and relatable personality is intended to inspire young adults to embrace independence and create comfortable, functional homes.

As part of the anniversary festivities, Simplus participated as an official sponsor of Circus Music Festival 8 in Pasig City. At the event, the brand showcased its product lineup through an interactive booth operated in partnership with retailer Automatic Centre. Simplus also hosted a dedicated product experience event for content creators, featuring its kitchen, personal care, and home living appliances.

In a separate community initiative, Simplus teamed up with the National Book Store Foundation, Inc. to donate school supplies, classroom materials, and select home appliances to Capt. H. Francisco Elementary School-Annex in Taguig City. The donation was timed to support students in preparation for the upcoming school year.

Additionally, Simplus is running an online campaign inviting participants to share their "Live Young" moments using Simplus products for a chance to receive anniversary gift packages.

— Edg Adrian A. Eva