Savvy Wealth, the AI-native wealth management platform for independent financial advisors, has announced the launch of Savvy Custodial Platform, a new custodial offering built for registered investment advisor (RIA) owners and firms.

With the platform, independent RIAs can onboard clients in as little as 90 seconds and move assets in a few clicks. Savvy said the offering replaces the paperwork and delays of legacy custodial relationships with a modern, digital, and personalized experience for both advisor and client, covering everything from account opening and funding to day-to-day servicing.

Custody sits at the operational core of any advisory practice: it is where client accounts are opened, funded, and serviced, and where workflows like billing, trading, and reporting either connect cleanly or fragment across disconnected systems. That makes the custodial layer one of the most consequential infrastructure decisions an independent firm makes — and, historically, one of the slowest to change.

Savvy Custodial Platform offers four core capabilities:

• Instant, digital onboarding — accounts can be opened and funded without paperwork or multi-day delays
• Fast, intuitive experience — modern software purpose-built for how advisors actually work
• White-labelled control — advisors can deliver a client experience that looks and feels like their own firm, not someone else's
• Integrated with the practice — CRM, billing, trading, and reporting live in one connected system

For RIAs, the custodial relationship is where independence hits a ceiling. An RIA owner can control the firm, the book, and every investment decision, and still run the practice on custodial systems designed decades ago: paper forms, multi-day account openings, and service queues. Savvy Custodial Platform extends the independence that defines Savvy's offerings for RIAs down into the custodial infrastructure layer itself, delivering more time saved and greater ease in serving clients.

"From day one at Savvy, we set out to remove everything standing between an advisor serving their client," said Ritik Malhotra, Founder and CEO of Savvy Wealth. "For an RIA owner, independence shouldn't stop at owning their own firm. It should extend to every account, every relationship, and every choice they make for those they serve. That's what Savvy's Custodial Platform is built to protect."

The infrastructure behind the platform was shaped in close partnership with advisors themselves, informed by their real pain points in order to build a better solution for RIAs.

"We didn't work from a checklist of legacy conventions," said Malhotra. "The growth of our RIA channel over the past few years has given us a front row seat to what advisors actually need to run a best-in-class practice."

Advisors who register under Savvy's own RIA already have access to this deep custodial integration, and the launch extends that aspect of the RIA platform to the broader RIA market. The move allows Savvy to serve independent advisors who want to maintain their own ADV and operations — opening the same infrastructure to firms that have historically run their practices on legacy custodial systems, from paper forms to multi-day account openings.

Savvy said the launch is intended to give RIA owners greater control over the client experience, from account opening through ongoing servicing. With custody now bundled alongside the practice-management layer Savvy's stack, the platform's pitch will rest on the claims Savvy has staked the launch on: 90-second client onboarding, white-labelled experiences, and a single connected system for CRM, billing, trading, and reporting.