Save®, a financial technology company operating a market-driven cash management platform, announced that its Market Savings program is now available to independent advisors through Schwab Marketplace. The move extends availability of the program to advisory firms working through Schwab's platform.

The program is intended for family offices, high-net-worth investors, and other clients who prefer to keep large cash balances liquid. Client deposits are held in accounts at participating banks, where they are eligible for FDIC insurance up to applicable limits. Standard FDIC coverage runs to $250,000 per depositor, per insured bank, per ownership category, and applies to the bank deposits rather than to returns generated in the separate securities accounts. Deposited principal is not invested, and clients retain same-day access to their cash.

That structure addresses a common challenge for advisors and family offices: how to seek returns that can offset inflation while keeping cash available. Save uses proprietary investment technology to provide exposure tied to exchange-traded funds tracking the S&P 500, Nasdaq, Gold, and other markets. The company says the program is designed to offer higher return potential than traditional money market accounts and brokered FDIC cash programs.

Track Record and Early Adoption

According to Save's own published data, S&P 500-linked accounts in Market Savings have averaged 7.5% annually over the past three years, a level the company characterizes as among the strongest returns available on FDIC-insured cash. The program's first client, who placed $1 million with the platform in late 2022, earned an average annual return of 6.34% over more than three years while retaining immediate access to the deposited funds.

Family offices have begun using Market Savings to manage cash that must remain liquid while pursuing market-linked return potential, with exposure delivered through a separate securities account that leaves deposited principal uninvested. The family behind Pacer began using the program after evaluating it through trial accounts.

“We liked the Save proposition so much that we moved our own operating cash under Save and also invested directly in the company. We see it as transformational to the wealth management industry known for grappling with streamlined solutions for cash management,” said Sean O'Hara, co-founder of Pacer ETFs.

Schwab Marketplace as a Distribution Channel

Schwab custodies approximately 54% of assets in the registered investment adviser (RIA) market, according to Cerulli Associates, making Schwab Marketplace an important channel for reaching independent advisors. Federal Reserve data show that U.S. households and nonprofit organizations held approximately $19.9 trillion in currency, deposits, and money-market fund shares at year-end 2025, underscoring the volume of cash that advisors may be helping clients manage. That total combines currency, bank deposits, and money-market fund shares, meaning it reflects cash held across both banking and brokerage channels rather than in a single vehicle.

“Advisors often hear the same thing from their clients: they want to keep their cash protected and available while still having the opportunity to earn a decent return,” said Bradley Swartz, National Sales Manager at Pacer. “The cash remains in a bank account and is not invested, but the client still receives market-linked return potential.”

Market Savings is available through Schwab Marketplace as a separately managed account run by Save, with independent advisors deciding whether to use the program for their clients. Because distribution depends on advisor adoption rather than direct-to-consumer access, the number of firms that add the program will shape whether Market Savings extends beyond the family offices and early clients it has attracted to date.

“Independent advisors regularly asked when they could offer Market Savings to their clients,” said Adam Watts, COO and president of Save. “Now they can access it through Schwab Marketplace and compare it with the cash-management tools they already use.”

“It delivers market exposure through a liquid cash account, which is new,” said Tom Marollo, Senior Vice President, Apogee Financial Services Group. “HNW clients can sit with sizeable cash positions awaiting specific deployment in real estate and other sizeable projects, and the demand for safety and immediate access is therefore paramount. The cost for this convenience used to be a very low return, but that is no longer the case through Save. With access through Schwab Marketplace, the platform can become a meaningful driver of new assets for Schwab advisers while enhancing yields of their customers' cash positions.”