Samson Mow Says Bitcoin Treasury Companies Like Strategy (MSTR) Are “Massively Undervalued”
Key Takeaways
- •JAN3 CEO Samson Mow argues in a new Bitcoin Magazine interview that many Bitcoin treasury companies, most notably Strategy (MSTR), are 'massively undervalued' at present.
- •Strategy, formerly known as MicroStrategy, is the largest corporate holder of bitcoin, and treasury companies are commonly valued by comparing their stock market value to the market value of the bitcoin they hold.
- •Mow characterizes treasury companies as Bitcoin's buyer of last resort, saying their uninterrupted buying forms a self-reinforcing cycle that should lift the price over time.
- •He believes the best time to launch a Bitcoin treasury company or a Bitcoin bond is when the price of bitcoin is low.
- •According to Mow, sovereigns turning to bitcoin are adding to a worldwide competition for a finite asset.

Bitcoin Magazine has published a new video interview with JAN3 CEO Samson Mow, who argues that many Bitcoin treasury companies—most notably Strategy (MSTR)—are “massively undervalued” right now.
Bitcoin treasury companies are publicly listed firms that hold bitcoin on their corporate balance sheets, and Strategy—formerly known as MicroStrategy—is the largest corporate holder of the asset. For companies in this category, market observers commonly gauge valuation by comparing a firm’s stock market value with the market value of the bitcoin it holds.
Mow explains that treasury companies effectively serve as Bitcoin’s buyer of last resort, buying no matter what. In his view, this continuous accumulation creates a self-reinforcing cycle that should push the price higher over time.
He also shares why he believes the best time to launch a Bitcoin treasury company or a Bitcoin bond is when the price is low, and describes how sovereigns looking to Bitcoin are adding to a worldwide race for a finite asset.
The full episode is available on YouTube. The conversation covers the following chapters:
- 00:00 Samson Mow on Whether Bitcoin’s Four-Year Cycle Is Dead
- 01: What Could Trigger Bitcoin’s Next Major Rally
- 03:01 Why AI Companies Will Adopt Bitcoin Strategies
- 03:56 Bitcoin Bonds and Timing a Nation-State Launch
- 05:11 Treasury Companies Accumulating and Strategy’s Undervaluation
- 06:21 SpaceX IPO Liquidity and Competing With the AI Trade
- 07:36 Why Nation-State Bitcoin Adoption Has Slowed
- 09:22 How Aqua Wallet Users Discover Bitcoin Through Stablecoins
- 11:33 Agentic Commerce: Save in Bitcoin, Spend in Stablecoins
- 14:27 Is Quantum Computing a Real Threat to Bitcoin?
This post, “Massively Undervalued” – Samson Mow on MSTR & Bitcoin Treasuries, first appeared on Bitcoin Magazine and is written by Patrick Green.
DISCLAIMER: The views and opinions expressed in this show are those of the participants and do not necessarily reflect the official policy or position of BTC Inc., Bitcoin Magazine, or any affiliated entities. This content is provided for informational and educational purposes only and should not be construed as investment, legal, tax, or accounting advice. Nothing contained in this show constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any securities or financial instruments. Viewers should consult their own advisors before making financial or business decisions.