Rocket Companies has announced that Alessio Sanfilippo has been named Chief Executive Officer of Redfin, effective immediately. Sanfilippo joins Redfin from Meta, where he served as Vice President of Insights for Reality Labs.

The appointment comes roughly half a year after Rocket Companies acquired Redfin in July 2025, a deal aimed at connecting home search, brokerage, mortgage, closing and servicing into a single customer experience. Leadership with a deep data and analytics background aligns with that integration strategy, since combining Redfin's top-of-funnel home search audience with Rocket's lending operations depends on unifying consumer data across the homeownership journey.

"Millions of people begin thinking about homeownership on Redfin, often months before they ever talk to a lender," said Varun Krishna, CEO of Rocket Companies. "I worked with Alessio at Intuit and saw firsthand how he combines deep analytical thinking with a real instinct for the consumer. He has spent his career using data and technology to make complex products work better for enormous audiences. Now he gets to bring that experience to Redfin and help us connect home search, brokerage, mortgage, closing and servicing into one experience."

Sanfilippo brings more than 20 years of experience across product, data, analytics and technology. At Meta's Reality Labs, he led global teams spanning data science, data engineering and user research, and helped build and grow the market for Meta's AI-enabled wearable glasses. Before that, he led data and user research for WhatsApp, where his work helped shape the messaging platform's U.S. growth strategy as it expanded to more than 100 million monthly active users in the country.

Prior to Meta, Sanfilippo led data and analytics at Intuit, applying AI and machine learning across products including TurboTax and QuickBooks and helping shape product vision and go-to-market strategy. He has also held leadership roles at SAP, GoSeek, Hotwire and United Airlines.

Sanfilippo arrives at Redfin as a longtime customer, having used the product for more than a decade and through multiple home purchases.

"I've used Redfin for years, including through some of the biggest decisions my family has made," Sanfilippo said. "I still remember the pride I felt buying my first home. Redfin has always helped make an intimidating process easier to understand. I'm excited to work with this team and combine what Redfin has built with Rocket's capabilities to make finding, buying and owning a home simpler for millions of people."

Redfin is one of America's largest real estate brokerages and operates the country's most-visited brokerage website. Rocket Companies acquired Redfin in July 2025, bringing together home search, real estate brokerage, mortgage origination, closing and servicing capabilities under one roof. The acquisition was part of a broader wave of consolidation linking real estate search and brokerage with mortgage origination, as lenders and brokerages seek to capture more of the end-to-end homebuying transaction.

Redfin and Rocket Mortgage recently introduced Super Savings, a program offering homebuyers and sellers who work with both companies up to $20,000 in combined lender credits and commission savings. How Sanfilippo's data-driven background shapes the further integration of Redfin's platform with Rocket's lending, closing and servicing operations is a key thing to watch as the combined company develops its unified homeownership experience.