Buffalo Bills quarterback Josh Allen turned heads last NFL season with a series of distinctive hats worn on his walks in and out of Highmark Stadium each game week. The caps bore neither the usual Bills logo nor the team's blue and red colors; instead, they featured a wide array of designs, colors and themes, each created with a special purpose in mind.

The headwear came from the "Billustration" initiative launched by New Era Cap and Allen, in which children receiving care at Golisano Children's Hospital in Buffalo designed eight caps for the quarterback to wear at each home game.

The program is returning for the 2026 season with eight new designs from eight new children, once again showcasing young patients' artistic abilities on the NFL stage. Last season, Billustration raised $140,230 for the Patricia Allen Fund at GCH Buffalo. The fund, named in memory of Allen's grandmother Patricia, was established at the hospital in 2014 after Bills fans channeled an outpouring of support into donations following her death during Allen's rookie season, and it has since become the quarterback's signature charitable focus in Western New York.

The 2026 edition comes with a new twist: fans will be able to purchase all eight designs to collect and match Allen, who will wear each cap during his tunnel walk before home games at the new Highmark Stadium. The shift to public sales builds on the demand that last year's campaign generated, giving the charity effort a broader retail reach through New Era, the Buffalo-based cap company whose long-running partnership with the NFL includes the league's official on-field headwear.

"I am incredibly proud of everything last season's 'Billustration' campaign with New Era achieved and I was eager to bring it back for the 2026 season in response to the demand from fans to get their hands on these special caps," Allen said in a statement obtained by FOX Business. "Knowing fans can now collect every design and wear them alongside me all season makes it even more special as we continue to support the Patricia Allen Fund and the amazing care provided at Golisano Children's Hospital of Buffalo."

Each cap transforms a child's personal passions, favorite memories and creative ideas into a wearable work of art — one that will no longer be worn only by Allen, but by Bills fans as well. Every purchase will benefit the Patricia Allen Fund at GCH Buffalo.

"One of the most special parts of Billustration is seeing the kids' creativity come to life and learning where their inspiration comes from. Their imagination and perspective are incredibly powerful," said Danielle Koch, executive director of the New Era Cap Foundation, in a statement. "It's incredibly rewarding to be part of this initiative with Josh and to see how it brings our community together in support of the kids and families at Golisano Children's Hospital of Buffalo. We're proud to help give their creativity a platform and make a meaningful difference for families in our community."

Allen holds the title of "Director of Billustration" at New Era, a role he assumed after becoming the first company ambassador to receive an investment stake when the two expanded their partnership last season.

Allen will wear Jack's design for the Bills' Week 2 home opener against the Detroit Lions, a primetime "Thursday Night Football" matchup. The designs for the remaining home games are:

• Bills vs. Chargers: Mason (Sept. 27)
• Bills vs. Patriots: Charlotte (Oct. 4)
• Bills vs. Ravens: Isaac (Nov. 1)
• Bills vs. Dolphins: Avery & Amar'e (Nov. 22)
• Bills vs. Chiefs: Killian (Nov. 26)
• Bills vs. Bears: Caleb (Dec. 19)
• Bills vs. Jets: Grace (Jan. TBD)

"Last year's Billustration campaign blew us away with the excitement, success and support for the Patricia Allen Fund," said Stephen Turkovich, MD, president of Golisano Children's Hospital of Buffalo, in a statement. "Jack, Mason, Charlotte, Isaac, Avery and Amar'e, Killian, Caleb and Grace put so much creativity into these designs, knowing that their caps will bring support to more kids just like them through the donations to the Patricia Allen Fund. Donations like this help ensure we can enhance equipment and support crucial programs."