Top financial advisor Ric Edelman has compared buying bitcoin today with buying Amazon in 1999, saying the cryptocurrency could reach $500,000 by 2030.

Edelman, founder of Edelman Financial Engines — a firm described as a $337 billion asset manager in Bitcoin Magazine’s post on X — made the comments Thursday during an interview with Bitcoin Magazine TV. Bitcoin was recently priced at nearly $76,522 after rising 1% over the previous day, according to Bitcoin Magazine’s bitcoin price page. The cryptocurrency recorded its strongest run in years in August after trading below $65,000 for months, while remaining significantly below its October record of $126,080.

“Back in 1999, people were arguing over whether to invest in Amazon,” Edelman said. “Nobody has that argument — everybody owns it, and Bitcoin will have the same trajectory in the future.” In his framing, the analogy traces Amazon’s path from a debated 1999 investment to a near-universal holding.

Edelman said his $500,000 estimate assumes that people worldwide allocate 1% of their assets to bitcoin. He added that the price could be higher if allocations exceed that level.

“If everybody in the world allocates 1% of assets to bitcoin, that translates to a $500,000 price — it’s really that simple,” Edelman said. “You don’t have to go to a website and look at that arithmetic, and there’s nothing that I see that’s going to interfere [with my price prediction] — in fact, just the opposite.”

Bitcoin Magazine published the following post on X on September 17, 2026: “JUST IN: $337 billion asset manager founder Ric Edelman predicts Bitcoin will go to $500,000 by 2030 "My prediction is actually kind of low compared to many others."” pic.twitter.com/eIQ1vlcw6j — Bitcoin Magazine (@BitcoinMagazine) September 17, 2026

The post is available at https://x.com/BitcoinMagazine/status/2100591510286647520?ref_src=twsrc%5Etfw.

“I have a feeling we’re going to discover my prediction is wrong on two counts: one, it’ll be more than $500,000, and second, it’ll probably be before 2030,” Edelman continued. The forecast comes with its own yardstick: a 2030 timeline and the 1% global allocation assumption he says drives the math.

Edelman, an American financial advisor and author, has advocated for bitcoin for years. He told Bitcoin Magazine TV that he was mocked after encouraging colleagues in the financial services industry to pay attention to bitcoin in 2013 and 2014.

“I was booed off many a stage in 2013, 2014, trying to convey to my colleagues in the financial services field to pay attention to [Bitcoin],” he said. Edelman added that most people in traditional finance now acknowledge, at a minimum, that the asset is “here to stay.”

The original article was published by Bitcoin Magazine and written by Mathew Di Salvo.