XRP is navigating a divided market picture, with institutional exposure to its exchange-traded funds drawing attention even as the token's price remains under pressure. Raymond James Financial has disclosed XRP ETF holdings in its latest filing with the U.S. Securities and Exchange Commission (SEC), adding another financial institution to the reported holders list. The price, however, has reversed its earlier gains after failing to break above $1.55 resistance, and the token is now approaching the $0.99 support level that could shape its next significant move.

Raymond James Reports XRP ETF Exposure in SEC Filing

According to an X post by Xaif Crypto, Raymond James Financial disclosed holdings in XRP exchange-traded funds through its latest SEC Form 13F filing. The disclosure adds another financial institution to the list of firms reporting exposure to investment products linked to XRP, reinforcing attention around institutional participation in the cryptocurrency market.

The filing covers the quarter ended September 30, 2026, and was submitted on November 12. Form 13F disclosures provide information about certain securities positions held at quarter-end, although they do not necessarily reflect current holdings or confirm direct purchases of XRP tokens. These quarterly submissions are one of the standard windows through which the public can observe how institutional portfolios are positioned in securities such as ETF shares, which is part of why each new disclosure draws attention during filing season.

Source: Xaif Crypto's X post

This development highlights how traditional financial institutions can gain cryptocurrency exposure through regulated investment products rather than purchasing and managing digital assets directly. XRP ETFs therefore offer a familiar route into the market, although institutional holdings alone do not guarantee immediate demand or price appreciation.

Institutional ETF Interest Contrasts With Price Weakness

Raymond James' disclosure adds to the institutional adoption narrative surrounding XRP, which has grown as financial advisers and investment firms gain access to cryptocurrency exposure through exchange-traded products. These vehicles allow participation in the market using conventional brokerage accounts, without requiring firms to handle digital assets directly.

However, institutional participation does not automatically translate into immediate price gains. ETF holdings and spot market performance can move differently, particularly during periods of broader cryptocurrency weakness. The contrast between growing ETF disclosures and XRP's weakening price has become a defining feature of the token's recent market activity, with institutional interest drawing attention even as sellers maintain pressure on the price.

XRP Tests $0.99 Support After Rejection at $1.55

XRP's technical structure has weakened after the token failed to break above the $1.55 resistance level. According to analyst Ali Charts, the rejection near the upper boundary of its trading channel triggered a reversal toward the lower boundary around $0.99, placing the immediate support level at the center of market attention.

XRP was trading near $1.03 on November 13, and its seven-day performance showed a decline of approximately 14.5%. The $0.99 area remains important because buyers must defend this level to prevent further deterioration. A sustained recovery could improve sentiment and support another attempt toward higher resistance.

Analyst Flags Potential Decline Toward $0.80

Crypto analyst Ali Charts identified the failed breakout above $1.55 as an important turning point for the XRP price. According to the analyst, the token has completed a full reversal toward the lower boundary of its trading channel, and the $0.99 level is essential for maintaining the possibility of another bullish move.

Source: Ali Charts' X post

If buyers successfully defend this support, XRP could attempt a recovery toward $1.55. A confirmed breakdown below $0.99, however, could expose the token to further downside toward $0.80. That scenario remains a conditional technical target rather than a guaranteed outcome, dependent on selling pressure and broader market demand.

What Comes Next for XRP

XRP's immediate direction will depend on whether buyers can maintain support near $0.99. A successful defense could help stabilize the price and create an opportunity for a recovery attempt. Meanwhile, the Raymond James disclosure adds another development to the institutional adoption narrative surrounding regulated XRP investment products. Because 13F disclosures arrive on a quarterly schedule, the next view of institutional positioning in XRP ETFs is expected with the following filing cycle.

Traders are expected to keep watching the $0.99 support and $1.55 resistance levels in upcoming sessions. A breakdown could expose XRP to $0.80, while stronger buying pressure may improve its recovery prospects. Institutional exposure provides context for the adoption trend, but the token's next move will ultimately depend on market demand and technical conditions.

This article contains market analysis and price predictions. These are not guarantees. Crypto markets are volatile. Always do your own research. This is not financial advice.