Radar EV Pickup Philippines, operating under the UAAGI Auto Group, has officially launched its newest dealership in Cebu through a partnership with Pacific Autoworld, Inc., a member of the Borromeo Group of Companies. The move is aimed at bringing the brand's new energy vehicle (NEV) pickup lineup closer to motorists across the Visayas.

The dealership opening follows a partnership agreement signed earlier this year between Radar EV Pickup Philippines Brand Head Franz Decloedt and Pacific Autoworld, Inc. President Marco Borromeo. The deal formalized Radar's entry into the Cebu market as part of a broader expansion strategy covering the Visayas and Mindanao regions. Cebu, as the Philippines' second-largest metropolitan economy, has become an increasingly important battleground for automotive brands seeking growth beyond Metro Manila.

Situated in one of Cebu's key automotive districts, the dealership houses a modern showroom showcasing the Radar RD6 Econ BEV and the Radar RD6 EM-P 4WD, a plug-in hybrid electric vehicle. The models are described as demonstrating "electrified performance, exceptional range, and the versatility expected from a true work-ready pickup." Radar is a brand under Geely Automobile Holdings, and the RD6 lineup represents one of the few electrified pickup options available in the Philippine market, where the pickup segment has traditionally been dominated by diesel-powered Japanese and American models. A fully equipped after-sales facility with five service bays complements the showroom, providing maintenance and vehicle care to support customers throughout their ownership experience.

The dealership was formally inaugurated on August 3 with a ribbon-cutting ceremony. Executives from Pacific Autoworld, Inc. and the Borromeo Group of Companies in attendance included President Marco Borromeo, Borromeo Motoring Group Director Paolo Borromeo, and Borromeo Motoring Group Founder Max Borromeo. They were joined by Radar EV Pickup Philippines Brand Head Franz Decloedt, UAAGI Auto Group Chief Marketing Executive and Senior Vice-President Lyn Buena, UAAGI Deputy Director Joshua Sytin, and UAAGI Dealer Development Department Director Engr. Marvin Martinez.

With 25 years of automotive expertise, the Borromeo Group is regarded as "well-positioned" to introduce a new generation of pickups to the Cebu market. The company stated that as demand for new energy vehicles grows, Radar offers a "compelling solution for both businesses and individuals looking to embrace a smarter way of driving." The Philippine government's Electric Vehicle Industry Development Act (EVIDA), enacted in 2022, has been gradually creating a more supportive policy environment for EV adoption, including charging infrastructure development and fleet electrification targets for government agencies.

The Radar RD6 comes with a five-year or 150,000-km bumper-to-bumper warranty and an eight-year or 200,000-km high-voltage battery warranty.

Radar Cebu is located at Gov. M. Cuenco Avenue corner J. Panis Street, Banilad, Cebu City. Customers can visit the showroom to explore the RD6 EV pickups, book a test drive, or inquire about the brand's electrified offerings. For more information, customers may contact 0920-963-2471.

Radar Cebu becomes the fourth UAAGI-distributed brand operated by Pacific Autoworld, Inc. in Cebu, joining BAIC, Chery, and Jetour, further strengthening UAAGI's nationwide retail and after-sales network. Radar maintains a social media presence on Facebook (@RADARPhils), Instagram (@radarphils), and TikTok (@radarautoph).