MARA Holdings, the Bitcoin mining company and one of the largest corporate holders in the Bitcoin market, has sold 13,597 BTC for roughly $1.1 billion, according to the company's investor-relations disclosure published on Wednesday.

The sales program ran across six weeks beginning in late September, implying an average sale price of approximately $80,900 per bitcoin.

MARA Holdings, listed on Nasdaq under the ticker MARA, was known as Marathon Digital Holdings prior to its 2024 rebrand. The company ranks among the largest publicly traded corporate holders of Bitcoin and has historically emphasized retaining the bitcoin it mines rather than selling it, an approach it has described as a "full HODL" strategy — in practice, carrying mined revenue on its balance sheet rather than converting it to cash. Viewed against that record, the six-week sales program marks a shift from the retention-focused stance the company has previously described. Its corporate treasury has frequently been compared with other large Bitcoin-holding companies, including Strategy, formerly MicroStrategy.

Disclosures of asset sales by major corporate Bitcoin holders are closely followed within the industry, as they provide visibility into changes among the sector's largest treasuries. For MARA, the same investor-relations channel is where further updates on its treasury would surface, giving market observers a way to follow how one of the sector's largest listed Bitcoin holdings evolves after this program.

This article was first published on COINOTAG: https://en.coinotag.com/mara-sells-13597-bitcoin-btc-1-1-billion-six-weeks