Democratic strategist Chuck Rocha said he is not surprised to see President Donald Trump's base arguing among itself in the online content wars.

The right-wing online content space is shrinking, and streaming personalities that once drew massive audiences are now seeing steep declines. The downturn mirrors a well-documented pattern in partisan media: audiences tend to surge during opposition and campaign cycles, then contract when the favored party holds power and the urgency of daily political combat diminishes.

A New York Times report published Thursday highlighted a broad slump in views for a group of MAGA media hosts and a significant drop in their online viewership. Far-right podcaster Benny Johnson, for example, has lost millions of weekly views since his peak in 2024. Megyn Kelly has lost 65.7 percent of her weekly viewing audience since January 2025. Candace Owens briefly saw a small spike in October 2025, but since Trump's inauguration she has fallen from 16 million weekly views to 4.1 million, a 65.6 percent weekly audience loss.

For creators whose advertising revenue and sponsorship deals are tied directly to reach and engagement, sustained audience erosion carries financial consequences beyond mere influence.

Rocha attributed the decline to disgruntled conservatives and said he sympathized with them because, in his view, they were misled.

"I think it signals back to what you started this conversation with this panel, which is way the way that people are disenfranchized right now, or sick and tired of being sick and tired," Rocha said. "A lot of these folks you're talking about in social media on the right, they wanted Donald Trump to be elected, and they were united behind that early on because he said we would not get in any foreign wars. He said he would bring the prices down on day one. He was going to make America great again and rebuild industrial America. Even some things this democrat agrees with."

Rocha said none of that has materialized.

"You have all these folks fighting each other because they're not getting what they were promised," he said. "And a lot of them are feeling, again, disgruntled like a lot of your viewers are. And that's why you see the numbers upside down."

He added that Trump is instead focused on gold statues, ballrooms and a pool, while "messing up one war while he's plotting another with Cuba."

Conservative commentator David Drucker argued that ratings naturally fall "when your guy is in the White House" because people are less "angry."

Drucker also said Democrats benefit from a more educated voting base, including "College graduates, p ost-grads, you know, white collar professionals, those are a lot of Democratic voters." By contrast, he said, lower-income voters are lower-propensity voters who tend to turn out only in presidential elections.

"There are a lot of Trump voters that they like Trump because they don't think he's a politician, and he's constantly railing against his own party," Drucker said. "In fact, he's constantly complaining about his own government that he's in charge of. And so they're like, yeah, I'm for that guy who's not part of the system, even though ten years on, he is the system."

Drucker said House and Senate Republicans are also failing to deliver, leaving the party constrained.

"And so Republicans are kind of caught in a vise, and I think they'd be in a much better position if the economy had turned around, such that that's why voters voted for Trump in 2024, knowing everything else that came with it. And so congressional Republicans are in a bind," he said.

He described the MAGA media universe as a "sideshow" for Trump and said that if Trump were winning on his main issues, MAGA interest would likely also decline.