LOS ANGELES, Calif., September 2026 — KeyCrew Media, an expert-first real estate media company, has recognized Jesse Sasomsup, founder of Earnest Holmes Property Management, as an Expert Source on Los Angeles landlord-tenant law, accidental landlords, and the decision between self-managing a rental and hiring a property manager. The designation is based on Sasomsup's experience serving property owners across the Los Angeles region and highlights his perspective on the area's landlord-tenant rules and on the accidental landlords who must navigate them, as KeyCrew deepens its coverage of the local property management market.

Sasomsup joins KeyCrew's growing roster of expert sources across hundreds of markets worldwide. Under the partnership, KeyCrew's team will work with Sasomsup to produce dedicated thought leadership and market insights on Los Angeles property management. The collaboration is intended to put that localized insight in front of an audience of owners and investors, with the content published across KeyCrew Media's portfolio of publications and distributed through its network of syndication partners, portals, and AI platforms. The topics anchoring the arrangement — accidental landlord status, shifting local rules, and the manage-it-yourself question — are the same pressure points Sasomsup says leave owners exposed to costly mistakes, which is where the partnership's reader value is concentrated.

Steve Marcinuk, Co-Founder and CEO of KeyCrew, said: "We're excited to be working with Jesse and Earnest Holmes Property Management, and putting his read on what Los Angeles landlords are actually dealing with in front of an open audience of owners and investors is exactly what this partnership does."

Sasomsup founded Earnest Holmes Property Management in 2015 and has since built the firm into a full-service property manager serving single-family, condo, and multifamily owners across the Los Angeles area, guiding clients from an initial listing through leasing, day-to-day management, and move-out. He has also written on property management and small-business ownership as a Forbes Business Council contributor.

"Most of the landlords I work with never planned on renting out a property — they inherited a house, took a job out of state, or outgrew their home, and now they own a valuable asset," said Jesse Sasomsup, founder of Earnest Holmes Property Management. "Partnering with KeyCrew is a chance to help owners understand what they're actually dealing with before they make a costly mistake."

Coverage is already underway. KeyCrew's first articles with Sasomsup examine what it means to become an accidental landlord in Los Angeles, including the tax questions that arise when renting out a home from out of state, the difference between an equity market and a cash-flow market, and how the region's landlord-tenant law continues to shift. Upcoming coverage is set to address the true cost of self-managing versus hiring a property manager, along with a look at the multifamily investment side of the business. The sequence offers readers a line of sight into how the partnership's Los Angeles coverage is set to develop — from orientation for first-time landlords toward the cost calculus of professional management and, ultimately, the multifamily investment side.

According to KeyCrew, Sasomsup's areas of expertise include:

• First-time landlord in Los Angeles — guidance for owners who became landlords by circumstance rather than by plan, from out-of-state moves to inherited property.
• Los Angeles landlord-tenant law — tracking a regulatory landscape that shifts often enough to challenge landlords and attorneys aliken- Self-managing vs. hiring a property manager — what owners weigh when deciding whether to handle a rental on their own.
• Multifamily and investor-owned property — insurance, liability, and management considerations for larger portfolios.

About Earnest Holmes Property Management

Earnest Holmes Property Management is a full-service property management company serving single-family, condo, and multifamily owners across the Los Angeles area. Founded by Jesse Sasomsup, the company handles the property lifecycle from marketing and tenant screening through leasing, day-to-day management, and move-out, with a focus on guiding first-time and out-of-state landlords through California's landlord-tenant law. More information is available at theearnesthomes.com.

About KeyCrew

KeyCrew is an expert-first real estate media company. The firm conducts hundreds of live interviews every month with the operators and expert sources who shape local markets, and its editorial staff turn those conversations into original reporting published, syndicated, and amplified across hundreds of markets. KeyCrew's properties include KeyCrew Journal, NextAsset News, and Property Innovation Journal. KeyCrew Media reaches more than 40,000 professionals and investors and syndicates content to more than 300 publications, platforms, and AI engines. More information is available at keycrew.co.

Media Contact: Janine Rodrigues, KeyCrew Media, janine@keycrew.co

Disclosure: Individuals or companies mentioned may have a commercial relationship with KeyCrew.