Globacom on Wednesday unveiled a new campaign tagline, “Never Settle For Less,” at an event held at its corporate headquarters in Victoria Island, Lagos.

The company, which is marking its 23rd anniversary this month, also used the occasion to present several products and services it says are designed to help Nigerians strive for excellence and achieve their goals.

“Never Settle For Less” is described as a bold brand campaign call urging Nigerians to seek the best for themselves at all times and never settle for less in pursuit of their ambition and goals. Globacom said the message is intended to encourage people to aim higher, achieve life goals and excel in an increasingly competitive world with many opportunities to explore.

A company representative, Uche Ogwuda, said at the media event that digital services have become a tool for transforming lives, and that anyone who understands how transformative telecom products and services support success will understand the message of never settling for less.

Against that backdrop, Globacom showcased four offerings at the event: Welcome Bonus, Talkmasta Reloaded, Magic Bundles and its revamped self-service app, New Glo Café. The company said the products were developed to offer customers better value for money and to make its services easier to use through self-service and bundled offers.

The popular Glo Talkmasta “6 for 6” has been upgraded with additional benefits. Previously, the product gave subscribers six free call minutes and 50 MB of data for every six minutes of talk time. Under the new arrangement, customers still get the free six minutes, and they also receive free 100 MB, described as 50 MB more.

Globacom said the offer is its best-value tariff plan in Nigeria and reinforces Glo as a network that provides more talk time plus free data for every six minutes of use.

The company also improved its Welcome Bonus offer. Under the new terms, every new customer who purchases and activates a Glo SIM receives benefits worth N2,100. The package includes 20 minutes of calls to all networks, 2GB of free data and a free one-month GloTv Premium subscription.

Globacom also unveiled what it described as a first-of-its-kind telecom product in Nigeria, the Magic Data Bundle. The new data proposition ensures that every qualifying bundle purchase includes a guaranteed data allocation alongside an automatic Magic Bonus Data allocation. Customers receive the guaranteed bundle and an additional bonus amount, with the bonus determined by a predefined allocation matrix.

Ogwuda said the Magic Bonus Data turns data subscription into a rewarding experience because customers know they will always receive the data they purchased while also expecting an additional Magic Bonus. He said the product is available at two price points — N1,600 and N3,500 — and that customers can receive between 500 MB and 12GB in magic bonuses on different Magic Data Bundles.

Existing and prospective customers can buy the magic bundles through the Glo Café app or by dialing *312#.

For more information, visit