Fendt Outlines FarmerCore Priorities for International Farmers at 2026 Farm Progress Show
Key Takeaways
- •Fendt hosted an international press conference at the 2026 Farm Progress Show, attracting growers and delegations from around the world.
- •Stefan Caspari, Senior Vice President of Customer Success and North America Ag for AGCO, presented the FarmerCore distribution and service model from the Fendt main stage.
- •FarmerCore is designed to deliver dealership support, sales, and maintenance directly to Fendt and AGCO machinery operators rather than at a physical dealership.
- •The mobile service model reflects a broader industry trend, as machinery downtime during critical planting and harvest windows imposes significant costs on growers.
- •The Farm Progress Show alternates between Decatur, Illinois, and Boone, Iowa, and Fendt is a brand of AGCO Corporation, headquartered in Duluth, Georgia.
Fendt used the 2026 Farm Progress Show as the setting for an international press conference, bringing together growers from around the world to hear about a range of equipment updates and the company's current priorities. The global turnout reflects the show's role as one of the largest outdoor farm equipment events in the United States, drawing international delegations alongside domestic farmers and dealers.
Speaking from the Fendt main stage, Stefan Caspari, Senior Vice President of Customer Success and North America Ag for AGCO, discussed FarmerCore, AGCO's strategic distribution and service model. The initiative is designed to deliver dealership support, sales, and maintenance directly to operators of Fendt and AGCO machinery, rather than requiring them to travel to a physical dealership location. The model is part of a broader industry trend among equipment manufacturers toward mobile service capabilities, as machinery downtime during critical planting and harvest windows carries significant costs for growers.
Brownfield's Brent Barnett reported on the press conference for Brownfield Ag News (original article, published September 3, 2026).
The Farm Progress Show is an annual outdoor agricultural equipment trade event held in the United States, alternating between sites in Decatur, Illinois, and Boone, Iowa, where equipment manufacturers such as Fendt, a brand of AGCO Corporation, present new machinery and technology to farmers and dealers. AGCO is a global manufacturer of agricultural equipment headquartered in Duluth, Georgia.
