Trump Media & Technology Group (NASDAQ: DJT), the parent company of Truth Social, saw its shares climb to $10.26 on Wednesday — the stock's highest level since April 17. The rally represents a gain of nearly 50% from DJT's lowest point this year, driven by two catalysts: the launch of the new Truth API service and a stabilization in Bitcoin prices above the $64,000 resistance level.

Truth API Offers Early Access to Trump Posts for $100,000 Per Month

Trump Media recently unveiled Truth API, a data service that grants Wall Street firms early access to posts from influential Truth Social accounts — most notably, those of President Donald Trump. Priced at $100,000 per month, the product is targeted at high-frequency trading (HFT) and algorithmic trading firms seeking a time advantage on market-moving information.

The offering enters a well-established alternative-data market in which hedge funds and quantitative trading firms routinely pay for specialized data feeds — from satellite imagery to credit-card transaction logs — to gain an informational edge. Truth API's distinctive feature is offering structured, low-latency access to a single individual's social media output, a model that echoes the cottage industry of Trump-tweet monitoring tools that emerged during Trump's first term.

Trump's social media posts have historically triggered immediate market reactions. Previous posts referencing companies such as Citigroup and Palantir resulted in sharp initial price surges. For subscribers, receiving this information even seconds ahead of the public could translate into substantial trading revenues.

The service has drawn controversy, with critics characterizing it as an indirect mechanism for Trump to monetize the presidency. For Trump Media, however, the offering represents a potential new revenue stream at a time when its core advertising business is under pressure. The product's relevance, however, may be limited to the duration of Trump's presidency.

Trump Media's Financial and Operational Challenges

Trump Media's most recent financial disclosures paint a challenging picture. First-quarter revenue totaled approximately $900,000 — a modest figure for a company carrying a market valuation exceeding $2.8 billion. The company reported a net loss of more than $405 million for the quarter, with no clear path to near-term profitability.

Third-party data indicates that Truth Social's website traffic has also been declining. In June, visits fell by 11.47% to 20.5 million. By comparison, traffic to Elon Musk's X rose 4.6% to 4.4 billion, Pinterest recorded over 1.46 billion visits, and Gab, another right-leaning social platform, reported approximately 1.4 million users.

Trump's declining approval ratings, partly attributed to the ongoing US-Iran conflict, have also been cited as a factor behind Truth Social's weakening user engagement.

Bitcoin Holdings Provide a Counterbalance

Trump Media holds 9,542 Bitcoin, currently valued at over $610 million. This positions the company as the 14th-largest Bitcoin holder globally, with a larger reserve than Block, Galaxy Digital, and Next Technology Holding. By comparison, MicroStrategy, the largest publicly traded corporate Bitcoin holder, holds over 200,000 BTC. In addition to its Bitcoin holdings, Trump Media reports over $2.2 billion in cash and other assets on its balance sheet.

Bitcoin has traded within a narrow range in recent months. Analysts at Standard Chartered have projected a potential move toward $100,000, which would meaningfully benefit Trump Media's treasury position.

Technical Outlook for DJT Shares

On the daily chart, DJT has formed an inverted head-and-shoulders pattern — a structure widely regarded in technical analysis as a bullish reversal signal. The stock has broken above the pattern's neckline and surpassed its 50-day Exponential Moving Average (EMA), suggesting strengthening upward momentum.

The immediate upside target sits at the psychological level of $15. Conversely, a decline below the $8 support level would invalidate the bullish setup.

Source: The Market Periodical