NewsMacroThe Role of Cybersecurity in Protecting Connected Consumers

The Role of Cybersecurity in Protecting Connected Consumers

Author: The Market Periodical·

Key Takeaways

  • Cyber-related offenses made up about 4% of all reported crime in Canada in 2024 as more services move online.
  • The Canadian Internet Use Survey found that 70% of Canadians had experienced a cybersecurity incident.
  • About 16% of businesses reported cybersecurity incidents in 2023, down from 21% in 2019.
  • The article says online gambling platforms face high cybersecurity risks because they handle money, customer data, and payment systems.
  • Generative AI is being used by attackers to create phishing attempts, uncover vulnerabilities, and support social engineering attacks.
The Role of Cybersecurity in Protecting Connected Consumers

We all use the word cybersecurity, but it is not always clear what it means or how it works. Still, the need to watch out for cybercriminals is widely recognized, especially as crime in this area continues to grow. In Canada, about 4% of all crime reported in 2024 had a cyber component—a figure that has grown as more daily activities, from banking to government services, move online.

Reported incidents are only part of the picture. The Canadian Internet Use Survey found that 70% of Canadians had experienced a cybersecurity incident. At the same time, attacks on businesses appear to have declined. About 16% were affected by cybersecurity incidents in 2023, down from 21% in 2019, possibly reflecting improved corporate defenses even as individual exposure remains high.

The most common business incidents involved attempts to steal money or demand a ransom. These were followed by attempts to steal personal or financial data—categories that carry significant costs for affected organizations, including remediation expenses, regulatory penalties, and reputational damage.

A Catch-All Term for Digital Protection

Cybersecurity refers to the activities that protect computers, networks, and data from digital attacks. It depends on prevention, detection, and response, using multiple layers of defense such as passwords, 2FA, firewalls, and encryption.

The goal is to keep bad actors out. But cybersecurity is a continuous battle, because every time a new protocol launches, hackers begin looking for weaknesses. Digital businesses with connected consumers must stay several steps ahead, even as the attack surface expands with each new app, device, or connected service.

Where Money Is Involved, Risks Increase

The online gambling sector is likely among the digital industries most directly exposed to cybercrime. Banks and payment platforms may be even more exposed in some respects, but those services feed into online gambling platforms, making this a space where many risks converge.

These sites must protect both themselves and their customers. Without adequate cybersecurity, an online casino can be vulnerable to criminals who want to steal customers' money and personal information, or interfere with games and betting systems in an effort to drain the casino's funds.

Preventing the Digital Heist

Films about physical casino heists are popular for a reason. Casinos hold large cash reserves, handle enormous sums of money, and use strong rooms and bank-style vaults secured at the highest level.

Now compare that with a digital platform serving hundreds of thousands of customers and offering dozens of payment options. Add the many games that also need to be secured, and the scale of the challenge becomes clear.

Canadian online casinos operate across 10 provinces, and cybersecurity must be a top priority for any reputable operation, regardless of how players connect. Online review company Casino.org rates security as the most important factor when ranking and rating online casinos in Canada. It advises players to avoid sites that do not have the right security protocols in place and says that failing to take security seriously is a major red flag that can place an operator on its "casinos to avoid" list.

Size Does Not Guarantee Safety

Whenever consumers create an account online, whether or not they enter payment details, they leave behind data that cybercriminals may try to exploit. A third of businesses reported that cyberattacks will be the leading risk to their data resilience over the next 12 months.

Canada has also faced several examples showing that size and systems are not always enough. FINTRAC had to be taken offline after a "cyber incident" in March 2024. An attack hit the House of Commons in Ottawa in August 2025, and at the start of August 2026, the municipality of Saint-Noell was the victim of an attack on its drinking water facility. These incidents illustrate that threat actors increasingly target critical infrastructure and public institutions, not just commercial platforms.

The Rise and Risks of AI

Artificial intelligence may help in the fight against malicious attacks and phishing, but generative AI also gives attackers new tools. It can be used to quickly produce convincing phishing campaigns.

A well-crafted prompt can also manipulate AI systems into leaking data, and AI tools can speed up vulnerability discovery and exploitation. Deepfake vishing and AI-driven social engineering are also becoming more common. Connected consumers can no longer simply believe their eyes, given how much can now be faked.

Cybersecurity remains essential to staying safe online, but common sense matters too. If something feels even slightly off, do not click on it and walk away.

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