CD Valet has introduced a financial institution review feature to its certificate of deposit (CD) marketplace, giving savers a way to see how real customers rate a bank or credit union’s account opening process, digital experience, and customer service before deciding where to deposit their money.

The company is bringing user reviews to its website from Trustpilot, which it describes as the world’s largest independent review platform. The feature adds another layer of information beyond the annual percentage yields (APYs) of the approximately 40,000 CDs from nearly 5,000 banks and credit unions listed on CD Valet.

Reviews will appear directly alongside CD listings on CD Valet’s site, allowing shoppers to compare not only rates but also the actual experience of banking with each institution. The reviews are submitted by real customers who have opened CDs, hosted on Trustpilot’s infrastructure, and governed by Trustpilot’s content and integrity standards, which CD Valet says helps keep the feedback authentic and free from institutional influence.

“Rate alone has never told the whole story,” said John Blizzard, founder of CD Valet. “Our shoppers are careful, research-driven savers, and they’ve been asking for more transparency into what it’s actually like to open an account with a given bank or credit union. Bringing Trustpilot reviews onto our platform lets us give them that — real feedback from real customers, right where they’re already comparing rates.”

Savers are increasingly opening CDs online and relying on digital account-opening tools, email support, and phone customer service rather than visiting a local branch. In that setting, reviews can help add practical context for institutions that may look similar on rate alone, especially as more of the CD shopping process happens before a customer ever contacts a bank or credit union. While digital experience and customer service do not increase the earnings on a CD, poor service can create stress and frustration if it falls short of expectations. CD Valet said customer feedback on these factors can help savers decide whether a higher rate is worth a potentially difficult experience, or whether a slightly lower rate at a bank with stronger ratings is the better choice.

Financial institutions listed on CD Valet can now build a public record of reviews tied specifically to their CD Valet listing, separate from any Trustpilot business profile they maintain independently. Institutions can respond publicly to reviews, monitor performance through recurring reports, and participate without technical integration and without any cost to their existing listing on the platform, because CD Valet manages the review pipeline.

CD Valet already displays BauerFinancial Ratings, which provide an objective measure of an institution’s financial strength. The addition of Trustpilot-powered user reviews adds a subjective, experience-based perspective, giving savers a broader view as they compare options for growing their savings.