Bitcoin Suisse, one of the pioneering firms of Switzerland's Crypto Valley, is preparing to relocate up to half of the jobs at its Zug headquarters abroad—a restructuring that could affect as many as 60 positions—as the company pivots from a Swiss crypto specialist into a global wealth manager.

According to an interview with Finews, most of the affected roles are-office and administrative positions. Those functions are set to shift to Bratislava, Slovakia, or to Vietnam, where the firm plans to build out a new location in the coming years.

Employees were briefed on the plans at a town hall on Friday morning, according to the report. The exact number of cuts will be finalized after a 10-day consultation process, though Bitcoin Suisse told Finews that the first layoffs will take effect before the end of the year.

Founded in 2013, Bitcoin Suisse built its reputation on cryptocurrency trading and custody services before expanding over time into staking and lending. The Zug-based firm now wants to serve wealthy private clients, family offices and institutional investors with a broader suite of services that reach beyond crypto. That evolution carries particular weight in Zug, which has hosted a dense cluster of blockchain and digital-asset firms since the sector's early days—the concentration that gave the region its Crypto Valley name.

"In the past, our focus was primarily on Switzerland. Now, international growth is our priority," Group CEO and co-founder Andrej Majcen told Finews, adding that the firm aims to translate its long-standing crypto expertise into broader wealth and asset management offerings.

The company has spent recent months laying the regulatory groundwork for its international expansion, securing a Markets in Crypto-Assets (MiCAR) license in Liechtenstein, digital-asset and investment licenses in Bermuda, and full approval from Abu Dhabi's regulator over the summer. Taken together, the approvals give the firm a regulatory foothold across several jurisdictions at once—the practical scaffolding for the international growth Majcen describes.

Majcen told Finews that the decision is driven primarily by cost considerations, saying that the same services can be delivered far more cheaply from Bratislava and Vietnam than from Switzerland. He stressed that the move is not tied to the current crypto downturn, which he said the firm has ample cushion to weather. Shifting support functions to lower-cost hubs is a well-established cost lever for financial institutions scaling across borders.

He added that Zug will remain the company's headquarters and that the Bitcoin Suisse brand name will stay unchanged, noting that the firm also remains open to potential acquisitions in Switzerland. Near-term markers for how the restructuring unfolds will include the final headcount once the 10-day consultation concludes, progress on the planned Vietnam location, and how quickly the newly secured licenses translate into services for international clients.