Darts Champion Beau Greaves Gets Eyes Insured for £1m by Specsavers
Key Takeaways
- •Beau Greaves had her eyes insured for £1 million by Specsavers after capturing her third Women's World Matchplay crown.
- •The 22-year-old from Doncaster defeated Fallon Sherrock 6-5 in a tightly contested final held at the Winter Gardens in Blackpool.
- •Greaves made history this year by becoming the first woman to win a PDC ranking title.
- •The Specsavers arrangement is not a full sponsorship but is intended to promote awareness of eye health and the role of vision in elite-level sport.
- •Greaves has an exceptional record in finals, having won ten of eleven career title matches, including three Women's World Championships.
Women's darts champion Beau Greaves has had her eyes insured for £1m by opticians Specsavers, following her third Women's World Matchplay title victory.
The 22-year-old from Doncaster, who wears glasses, defeated Fallon Sherrock 6-5 in a tightly contested final at the Winter Gardens in Blackpool over the weekend. Luke Littler claimed the men's event.
"In darts, having clear, reliable vision is a huge part of performing at your best," Greaves said. "Partnering with Specsavers feels like a natural fit because my eyesight is such a big part of my game, so it makes sense to protect it."
Specsavers stated that insuring Greaves's eyes is intended to shine a "spotlight on the often-overlooked role vision plays at the highest level of sport," while also encouraging the wider public to protect their eyesight. The arrangement echoes a long-standing marketing tradition in sport and entertainment, where high-profile figures have insured signature assets — from pianists' hands to footballers' legs — as both protection and publicity.
A Breakthrough Year
The deal caps a remarkable year for Greaves, who became the first woman to win a PDC ranking title.
Specsavers' Neil Liddle added: "Beau continues to break barriers and rewrite what's possible in darts. By insuring Beau's eyes, we want to remind everyone — not just elite athletes — to value and protect their vision by making regular eye tests a priority."
While Specsavers is not a full sponsor of Greaves, the arrangement reflects a broader trend of new brands entering darts as the sport regains mainstream popularity, driven in part by figures like Littler. The 18-year-old world champion's surge to prominence — which began with his run to the 2024 World Championship final as a 16-year-old — has drawn record television audiences and attracted commercial interest from sectors previously unconnected to the sport. His sponsorship portfolio includes Target Darts, Xbox, Boohoo Man, and KP Nuts. Greaves, like Littler, is backed by Target Darts.
"I'm really proud to have won the Women's World Matchplay for a third time," Greaves concluded. "It was a tough final and matches like that come down to the finest of margins."
Greaves has now won 10 of her 11 career finals, including three Women's World Championships and three platinum-level tournaments.