Amazon.com, Inc. (NASDAQ: AMZN) has introduced a set of new shipping tools designed to reduce delivery costs for sellers handling heavy and bulky products. The company unveiled the updates at Amazon Accelerate 2026, the company's annual seller conference, as it broadens logistics support for merchants.

The package of changes includes less-than-truckload shipping labels through Amazon Buy Shipping, regional delivery pricing for bulky items, and an expansion of the invite-only Seller Flex program to heavy orders, with the new features rolling out through 2026 and 2027.

Shares of Amazon traded at $251.72, up 2.05%, after the company introduced the new tools. The stock recovered from the $246.70 support area and moved above the $251 level during the trading session.

Less-Than-Truckload Labels Arrive in October

The new features will allow sellers to access less-than-truckload shipping labels for large shipments through Amazon Buy Shipping. The service will become available in October through Seller Central and supported third-party shipping software. Amazon designed the option to help merchants manage bulky deliveries through its existing shipping network.

Less-than-truckload shipping occupies the middle ground between standard parcel delivery and full-truckload freight, making it a common fit for orders too large for conventional parcel networks.

The shipping upgrades focus on improving delivery options for large items such as furniture, appliances, and other heavy products. Ripley MacDonald, Vice President of Product and Software Development at Amazon Supply Chain Services, presented the changes during the conference. The company said the tools will provide sellers with more shipping flexibility and additional delivery support.

Regional Pricing and Local Delivery Support

Amazon plans to regional delivery pricing for heavy and bulky items starting in early 2027. The feature will allow sellers to set different shipping fees based on delivery regions, enabling merchants to adjust prices according to their delivery locations and shipping needs.

The company will also connect large-product sellers with local carriers that support same-day and next-day delivery within nearby areas. The service will focus on sellers operating warehouses that can support faster regional fulfillment. Amazon said the approach will expand delivery options for bulky product categories.

Seller Flex Opens to Heavy and Bulky Orders

Amazon will additionally include heavy and bulky orders in its invite-only Seller Flex program. The program allows approved sellers to fulfill orders directly from their own warehouses. Once sellers prepare the orders, Amazon manages pickup, delivery, installation, customer service, and returns.

The Seller Flex expansion will give sellers more control over warehouse operations while continuing to use Amazon's logistics services. The program supports products that require special handling because of their size and weight, and Amazon said the service aims to improve delivery accuracy for customers.

Retail Sector Ramps Up Large-Item Delivery

Amazon reported that heavy and bulky products represent one of its fastest-growing merchant categories, and the company continues to develop logistics solutions as demand increases for large household items. The updates follow broader efforts across the retail sector to improve bulky-item delivery networks.

Other retailers have also expanded large-item delivery services as online demand grows. Costco expanded its Costco Logistics service for appliance and furniture deliveries in 2024. Wayfair developed its CastleGate logistics network in 2025 to support large home-goods shipments. The Home Depot introduced real-time delivery tracking for large products, including lumber and appliances, using delivery devices to provide customers with shipment updates.

Amazon's new shipping tools add another layer to the growing competition in large-item logistics. The company's latest updates strengthen its marketplace infrastructure for sellers handling complex deliveries, and the new features will continue rolling out through 2026 and 2027 as part of its seller-support expansion. For merchants, the nearest checkpoint is the October debut of less-than-truckload labels in Seller Central, followed by regional pricing in early 2027 — a staggered rollout that will show how each piece fits into day-to-day shipping operations.

Source: Blockonomi