Michael Saylor, founder and chairman of Strategy, prompted new speculation about the company’s Bitcoin reserves after reposting data related to its BTC holdings.

In the post, Saylor wrote, “We need a different color.” Some market participants interpreted the remark as a possible reference to Strategy strengthening its cash reserves rather than making a recent Bitcoin purchase. In the chart referenced by the post, BTC purchases were shown in orange. Strategy has not issued an official statement explaining the meaning of Saylor’s comment, leaving the post separate from any confirmed company disclosure.

The source noted that Saylor’s previous posts have often appeared one day before announcements of changes to the company’s reserves. However, no official update has been released regarding Strategy’s current Bitcoin position. That distinction is important because social media activity can draw attention from traders and shareholders, but changes to corporate holdings are confirmed only when the company releases transaction or reserve updates.

According to data shared as of July 26, 2026, Strategy holds a total of 843,775 Bitcoin. The current value of the company’s BTC reserves is estimated at approximately $54.63 billion, while the total cost is recorded at $63.83 billion.

Strategy’s average cost per Bitcoin is $75,653. Based on current prices, the company’s unrealized loss on its Bitcoin investments is approximately $9.20 billion, or 14.41%. Because Strategy’s Bitcoin position is large relative to the reported transaction amounts, even individual sales or purchases can be closely watched for signs of how the company is managing liquidity and exposure.

Recent transaction data shows that Strategy sold BTC in July after making purchases in June. On July 6, the company sold 2,225 BTC at an average price of $60,773 per Bitcoin, generating approximately $135.22 million.

The company also sold 1,363 Bitcoin on June 30 at an average price of $59,256, generating approximately $80.77 million in sales.