Novum Studio, the company behind the Gen Z social app Frog, has raised a new funding round to launch Ahoy Project, an AI-native enterprise communication and collaboration platform. Internal testing for Ahoy Project is scheduled for July 2026.

The initiative represents a strategic move by Novum Studio from consumer social products into enterprise AI — a transition that echoes well-known pivots such as Slack, which emerged from the internal tools of a gaming company. Novum Studio is building the new platform on experience gained from operating Frog, which has more than 20 million users across the U.S. and Europe.

Ahoy Project is being positioned as infrastructure for AI-native enterprise transformation and will be delivered as a customized end-to-end solution. Novum Studio said the platform will differ from conventional workplace software because it will not be sold as a standalone subscription. Instead, the company will provide the underlying communication platform together with a broader transformation solution for enterprise clients. This approach sets it apart from the prevailing per-seat SaaS model used by tools like Slack and Microsoft Teams, though those incumbents are also rapidly embedding AI features into their own products.

The product is designed to address fragmentation in knowledge, decisions, and workflows across chats, meetings, and disconnected workplace tools — a problem that has grown as enterprises adopt an expanding stack of communication and productivity applications. Its core capabilities include conversation-based knowledge organization, AI-assisted collaboration, and workflow support built directly into team communication.

By capturing context from day-to-day workplace communication, Ahoy Project is intended to create a searchable enterprise knowledge base and support workflow coordination. Novum Studio said the platform will serve as the foundation for a wider AI-native operating model, with the company designing and delivering the surrounding transformation solution for each client.

Frog, Novum Studio’s consumer app, has often been described as a “new-generation Snapchat.” The app gained traction among younger users through spontaneous, real-time sharing focused on authenticity and low-pressure interaction. Novum Studio said its experience building large-scale social “spaces,” where millions of people communicate, form groups, and coordinate in real time, directly informs its approach to enterprise collaboration.

Novum Studio was founded by Anna Danyi, a graduate of the London School of Economics and Political Science (LSE) who began her career in consulting and technology. Before starting Novum Studio, Danyi built multiple consumer applications and exited through an acquisition. In 2025, Forbes China named her among the Top 100 most influential global Chinese figures in the AI digital products area.

“We spent years understanding how millions of users communicate online,” Anna Danyi said. “In the AI era, communication itself is becoming intelligent. We believe the next generation of platforms will not only connect people—they will understand workflows, collaboration and organizational behavior.”

The new funding will support the launch and international expansion of Novum Studio’s enterprise business as artificial intelligence reshapes how organizations communicate, collaborate, and operate. The company’s expansion comes amid a broader technology industry shift: while platforms such as TikTok and Instagram defined content distribution in the mobile social era, AI is now driving a new stage centered on intelligent systems that understand communication and coordination. The enterprise collaboration market, already occupied by major players including Microsoft, Google, Salesforce, and Meta, is being reshaped as each races to integrate generative AI capabilities into their suites.

“We are no longer just building products where people post content,” Danyi said. “We are building systems that understand how humans communicate and operate together.”