Meesho Q2 NMV Growth Seen Softer as Blockbuster Sale Moves to Q3
Key Takeaways
- •Meesho’s second-quarter NMV growth is expected to soften after the Blockbuster sale shifted to the third quarter.
- •The timing of major sales events can materially affect quarter-on-quarter comparisons in e-commerce.
- •Meesho is expected to focus on acquiring new users as part of its growth plan.
- •The company plans to invest in AI Blitz, an initiative aimed at productivity improvements.
Meesho’s net merchandise value, or NMV, growth for the second quarter is expected to be softer after the company’s flagship Blockbuster sale shifted to the third quarter, according to CNBC-TV18 Markets.
In e-commerce, large promotional events can concentrate order volumes in a specific reporting period, making quarter-on-quarter comparisons sensitive to the timing of major sales campaigns. The reported shift of the Blockbuster sale therefore becomes an important context point for reading Meesho’s expected second-quarter NMV performance.
The company is expected to focus on increasing new-user acquisition as part of its growth plan. Meesho is also set to invest in AI Blitz, an artificial intelligence initiative aimed at improving productivity gains.
Meesho is an Indian e-commerce platform known for connecting sellers with consumers across a broad range of categories. The timing of the Blockbuster sale will be a key factor to watch when comparing second- and third-quarter NMV growth.
