Eternal Ltd's FY26 operating data has revealed that its quick-commerce arm, Blinkit, processed 916.6 million orders during the financial year, positioning it almost on par with the combined order volumes of its two closest competitors.

According to the data, Zepto handled 640.2 million orders, while Swiggy Instamart processed 412.2 million orders during the same period. Together, the two rivals accounted for approximately 1.05 billion orders, meaning Blinkit's standalone volume reached roughly 87% of their combined total.

Blinkit, which was acquired by Eternal — formerly known as Zomato Ltd before its 2025 rebrand — in a 2022 all-stock deal valued at roughly Rs 4,447 crore, has rapidly expanded its footprint in India's fast-growing quick-commerce sector. The company competes in a three-way race with Zepto, a Mumbai-based startup founded in 2021 that has raised substantial capital at multi-billion-dollar valuations, and Swiggy Instamart, the grocery delivery arm of food-delivery platform Swiggy, which completed its public listing in late 2024.

The quick-commerce model, which promises delivery of groceries and everyday essentials within minutes, has become one of the most fiercely contested segments in India's e-commerce landscape. All three players have been investing heavily in dark stores, supply chain infrastructure, and geographic expansion to capture market share. The competitive intensity has only increased with the entry of larger incumbents — Amazon launched its quick-commerce service in India in 2024, and Flipkart has been scaling its own rapid delivery offering, Flipkart Minutes — signaling that the battle for India's instant grocery market now extends beyond the three pure-play pioneers.

Eternal's latest operating data underscores Blinkit's dominant position in the sector, as the company continues to outpace rivals on order volume. The figures were disclosed as part of Eternal's broader quarterly reporting.

Source: CNBC-TV18