Adam Weitsman Backs Unserious in Acquisition of Creepz NFT Collection and Return of Psychrome
Key Takeaways
- •Unserious has acquired Creepz, a lizard-themed NFT collection from the 2021-2022 market boom, with financial backing from entrepreneur and investor Adam Weitsman.
- •Psychrome, the original creative lead behind Creepz lore and a globally exhibited artist with brand collaborations including Nike and Disney, will resume leadership of IP development.
- •The Unserious team has prior experience spanning consumer brands, entertainment, enterprise technology, and major cryptocurrency token launches such as ApeCoin.
- •The deal reflects a broader industry pattern in which buyers acquire dormant NFT collections to expand them into consumer products, licensing, and media, similar to the Pudgy Penguins model.
Unserious has announced the acquisition of Creepz, one of the most prominent NFT collections to emerge during the 2021–2022 digital asset boom. The deal is backed by entrepreneur and investor Adam Weitsman and has the support of the project's original founders, placing the lizard-themed brand under new leadership. Weitsman is widely known as the chief executive of Ferrous Processing & Trading, one of the largest scrap metal processing companies in the United States, and has been an active collector and backer across both traditional art and digital assets.
The acquisition marks a return for Psychrome, the original creative force behind the Creepz lore. Psychrome will resume leadership of IP development for the brand. His background includes work as a globally exhibited artist with commercial collaborations spanning Nike, Salomon, Sneaker Con, Staple, Disney, Warner Bros., and Rovio.
Beyond Psychrome's creative direction, the Unserious team brings operating experience across consumer brands, entertainment, and enterprise technology. The team's track record also includes involvement in major cryptocurrency token launches, most notably ApeCoin (APE), the governance token introduced in March 2022 for the Bored Ape Yacht Club ecosystem.
Creepz originally launched as an NFT collection during the height of the 2021–2022 NFT market cycle, a period characterized by surging trading volumes and widespread mainstream attention toward profile-picture and collectible projects on blockchain marketplaces such as OpenSea. The acquisition follows a broader industry pattern in which buyers acquire rights to dormant or underutilized NFT collections, aiming to extend them beyond digital collectibles into consumer products, licensing, and media. A notable precedent is the acquisition of Pudgy Penguins under new ownership, which subsequently expanded into retail toys and consumer merchandise.
In a lighthearted statement accompanying the announcement, Unserious formally denied the existence of lizard people, their alleged evil activities, and any plans for $CREEPZ world domination.
Unserious describes itself as a company focused on reimagining the future of decentralized brands.
Official links: Unserious | Creepz
