RISR, a leading business owner engagement platform for financial advisors, has announced an expanded relationship with Osaic, Inc. ("Osaic"), one of the nation's largest providers of wealth management strategies, supporting more than 10,000 financial professionals serving clients across the United States. The expansion builds on a collaboration that began in 2025 and underscores Osaic's ongoing investment in equipping advisors to address the complex needs of entrepreneurs and business owners—a client segment that represents a significant share of high-net-worth households, yet one where the primary asset is often an illiquid, closely held business rather than a traditional securities portfolio.

The enhanced capabilities enable advisors to provide deeper guidance by integrating business valuation, succession planning, exit strategies, and business risk management into the financial planning process. Advisors within the Osaic network are also better positioned to connect a client's business wealth to their personal financial goals, facilitating more comprehensive and strategic conversations.

"As demand for sophisticated business owner planning continues to grow, it's critical that our advisors have access to the tools and resources needed to serve clients with confidence," said Jerry Schreck, senior vice president, advisor education and training at Osaic. "RISR helps our financial professionals uncover opportunities more efficiently and engage clients in deeper conversations around long-term wealth planning."

Research from the McKinsey Institute for Economic Mobility estimates that approximately 6 million small and midsize businesses will change hands by 2035 as owners retire. Of those, more than 1 million could be viable candidates for a sale or employee ownership transition, representing roughly $5 trillion in enterprise value. As this historic transfer of wealth and ownership unfolds, advisors will increasingly be called upon to deliver guidance that extends beyond traditional financial planning and addresses the unique challenges of business ownership, succession, and transition.

Historically, providing that level of guidance required specialized expertise and a significant investment of time, which limited many advisors' ability to serve privately held business clients at scale. The result was a well-documented advice gap: many business owners received investment management and basic retirement planning but little coordinated guidance on valuing, protecting, or transitioning their single largest asset. Today, advances in planning technology are enabling advisors and advanced planning teams to evaluate business value, identify risks, and facilitate conversations around business transitions more efficiently—a shift that is prompting independent broker-dealers and registered investment advisor platforms across the industry to expand their planning toolkits.

RISR's recently launched Document Summaries capability further streamlines this process by offering AI-powered analysis of key planning documents, helping advisors uncover risks and deliver more informed guidance in a fraction of the time previously required.

"Business owners face planning challenges that go far beyond investments and retirement accounts," said Amanda Bussa, managing partner at Bussa Financial Partners. "RISR helps me bring clarity to one of the most important questions they have: what is my business worth today, and how can I increase that value over time? The insights the software provides allow me to guide more strategic conversations around growth, succession and exit planning so clients can move forward with confidence."

As one of the nation's largest wealth management organizations, Osaic continues to invest in the technology and resources advisors need to serve entrepreneurs and business owners throughout every stage of the business lifecycle. The expanded relationship with RISR reflects that commitment and supports advisors in navigating increasingly complex planning conversations with clients whose personal and business financial lives are deeply interconnected. For advisors serving this segment, the ability to surface business risks and succession questions early—well before a transaction is contemplated—has become a defining differentiator in competing for and retaining business-owner clients.