Miami, United States, July 22, 2026 (Chainwire) — Unserious has announced the acquisition of Creepz, one of the most recognizable NFT collections to emerge during the 2021–2022 cycle. The deal, backed by entrepreneur and investor Adam Weitsman and supported by the original Creepz founders, places the lizard cult brand under the stewardship of a newly assembled team at Unserious.

Creepz gained prominence during the NFT bull market as a community-driven project with distinctive lizard-themed artwork and immersive lore, amassing a dedicated holder base before the broader market downturn left many collections without ongoing development. The acquisition reflects a broader industry pattern in which established NFT intellectual property is being acquired and reactivated by teams with consumer brand and entertainment experience, rather than abandoned outright.

The acquisition signals a homecoming for Psychrome, the original creative force behind the Creepz lore. Returning to lead intellectual property development, Psychrome brings a track record as a globally exhibited artist with commercial collaborations spanning Nike, Salomon, Sneaker Con, Staple, Disney, Warner Bros., and Rovio.

Beyond this foundational creative leadership, the Unserious team possesses deep operating experience across consumer brands, entertainment, and enterprise technology. Their track record also includes involvement in some of crypto's largest token launches, notably ApeCoin — experience that positions them to expand Creepz beyond its PFP origins into broader brand and media channels.

In a lighter note accompanying the announcement, Unserious formally denied the existence of lizard people, their alleged evil activities, and any plans for $CREEPZ world domination.

About Unserious

Unserious is reimagining the future of decentralized brands.

Contact: Unserious — contact@unserious.inc

Source: Chainwire via CoinoMedia