Adam Weitsman-Backed Unserious Acquires Creepz, With Psychrome Returning to Lead IP Development
Key Takeaways
- •Unserious acquired Creepz, a well-known lizard cult-themed NFT collection from the 2021-22 cycle, with financial backing from investor Adam Weitsman.
- •The original creative lead known as Psychrome is returning to head intellectual property development for the Creepz brand.
- •Psychrome's prior commercial collaborations include major companies such as Nike, Disney, Warner Bros., and Rovio.
- •The acquisition reflects a broader trend of NFT-native brands transitioning from collectible assets into wider entertainment and consumer properties.
- •Unserious reported that its team has operating experience across consumer brands, entertainment, and enterprise technology, including work tied to ApeCoin's launch.
Miami, United States, July 22, 2026 — Chainwire
Unserious announced the acquisition of Creepz, described in the announcement as one of the most recognizable NFT collections of the 2021-22 cycle. The lizard cult-themed project gained prominence during the NFT market's peak, when profile-picture collections routinely generated tens of thousands of ETH in trading volume and built large, active communities around distinct visual identities and lore. Many collections from that era have since seen sharply reduced engagement as the market contracted, prompting a wave of acquisitions and restructuring efforts aimed at reviving dormant intellectual property. This transaction is backed by entrepreneur and investor Adam Weitsman and supported by the collection's original founders, placing the lizard cult brand under a new team.
The acquisition also marks the return of Psychrome, described as the original mastermind and creative lead behind the Creepz lore. Psychrome is returning to lead IP development for the brand. The announcement said he is a globally exhibited artist whose commercial collaborations include Nike, Salomon, Sneaker Con, Staple, Disney, Warner Bros., and Rovio. The move reflects a broader pattern in which NFT-native brands have sought to transition from collectible assets into wider entertainment and consumer properties, a path previously pursued by projects such as Bored Ape Yacht Club through licensing deals and media partnerships.
Unserious said its team brings operating experience across consumer brands, entertainment, and enterprise technology. The team's track record also includes work connected to major crypto token launches, including ApeCoin.
In the announcement, Unserious also formally denied the existence of lizard people, their alleged evil activities, and any plans for $CREEPZ world domination.
About Unserious
Unserious is reimagining the future of decentralized brands.
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