Zocks, the privacy-first AI platform for financial services, has announced a partnership with Founders Financial Securities, LLC, one of the nation's leading privately held independent broker-dealers and registered investment adviser (RIA) firms. Through the agreement, Zocks has become part of the TRU Enterprise OS technology stack, making the platform available to all of Founders' Member Partners across its nationwide community. Alongside the Zocks team, Founders has worked with each Member Partner on adoption, usage, best practices, and workflows designed to empower its advisors to scale and grow their enterprises.

By automating time-consuming administrative work across the business, from meeting notes and manual data entry to onboarding new clients, Zocks enables advisors at Founders to focus on serving clients and strengthening the relationships at the center of their practices. That administrative load has long been one of the most persistent constraints on advisor capacity at independent firms, which is why workflow automation has become a focal point of advisor technology investment.

Zocks stood out for the depth of its integrations and its ability to work seamlessly with Founders' existing technology stack. The platform automatically captures details and context from client conversations, converts them into structured data, and syncs that data across supported CRM, portfolio management, and planning tools, including Redtail, Wealthbox, Salesforce, Orion, and PreciseFP, as well as more than 370 fields in eMoney. Those systems are among the most widely used platforms in the independent advisory channel, giving the integrations immediate relevance across Founders' network.

Because Zocks also pulls data from those connected systems, Member Partner advisors at Founders now walk into each meeting with an up-to-date, comprehensive client summary. Afterward, their meeting notes, follow-up emails, and any forms are already populated with relevant details drawn from both the conversation and the connected systems, ready to review and send.

Together, these capabilities help advisors at Founders hold more informed and intentional client conversations, deliver financial plans more effectively, and bring on new relationships efficiently. Founders' leadership also gains aggregate insight into operational trends, helping the firm focus its support for Member Partners and scale best practices across the community. The structure of the arrangement is also notable for the industry: rather than leaving AI adoption to individual advisors, Founders is deploying the technology network-wide and building training and workflows around it, making it an operational standard across the community. How quickly Member Partners take up the platform, and how deeply it becomes embedded in day-to-day workflows, will make the rollout a reference point for enterprise-scale AI adoption in wealth management.

"We selected Zocks because it gives our Member Partners more time to do what they're called to do: care for and serve their relationships," said Brad Shepherd, CEO of Founders Financial. "Zocks has lived up to its promises from the beginning, with a deep understanding of our needs, a robust platform, and a collaborative training and communication strategy that empowers our Member Partners to capture important data seamlessly so that they can stay focused on the care and impact they deliver. The partnership reflects our commitment to use AI to enhance our Member Partners' ability to increase their ability to care and grow."

"Founders recognized early that AI was going to change what clients expect from their advisors, and it chose to equip its entire network now instead of taking a wait-and-see approach," said Drew DiMarino, Chief Revenue Officer of Zocks. "We're proud to work with a firm that is setting the standard for how wealth management firms adopt and scale AI."