YesAsia Holdings Limited (2209.HK), a leading e-commerce platform for Asian beauty and lifestyle products, has announced record interim results for the six months ended June 30, 2026. Revenue rose 23.2% year-on-year to US$301.51 million, while net profit climbed 30.0% to US$18.30 million, reflecting the company's ability to navigate geopolitical and supply chain challenges.

Gross profit grew 28.2% to US$93.98 million, with gross margin expanding to 31.2%. Operating profit increased 30.1% to US$24.29 million, and net profit margin improved to 6.1%. Basic earnings per share rose to US4.39 cents, up from US3.43 cents in the prior-year period.

The performance was driven by robust global demand for K-Beauty products, an industry that has expanded from a niche interest into a significant force in the worldwide beauty market, with Korean skincare and cosmetics brands gaining shelf space and consumer followings across North America, Europe, and beyond. This trend is visible in YesAsia's results, particularly through the B2C platform YesStyle, which posted revenue of US$215.07 million, up 30.5%, representing 71.3% of total revenue. The B2B platform AsianBeautyWholesale (ABW) contributed US$82.75 million, up 6.2%, or 27.4% of total revenue.

A key strategic milestone was the opening of YesStyle's first physical concept store in the San Francisco Bay Area, a significant step in the company's online-to-offline (O2O) integration, a strategy many e-commerce players have pursued to deepen customer relationships and capture demand that pure online channels may miss. This physical presence, together with activations such as a Madrid café pop-up and Seoul's Yesful Land events, generated millions of impressions, strengthening brand engagement and customer loyalty.

The company's market diversification strategy proved effective in mitigating geopolitical risk, an approach that matters for cross-border retailers exposed to trade tensions, tariff uncertainty, and shifting consumer sentiment in individual markets. While the US remained the largest market, revenue from Europe and associated countries grew 22.1%, and Latin America recorded a 178.4% increase. The Middle East also posted steady growth of 33.4% despite regional tensions.

Investments in logistics infrastructure across Hong Kong, South Korea, the US, and Europe, alongside automation technologies such as autonomous mobile robots (AMRs), bolstered supply chain resilience. This agility enabled the group to absorb freight and fuel price spikes, keeping operating cost growth well below revenue growth. Freight cost as a percentage of revenue fell to 19.0%.

Social media marketing remained a core strength, with an ecosystem of more than 557,000 influencers generating US$85.70 million, nearly 40% of YesStyle's revenue, underscoring how influencer-driven commerce has become a primary customer acquisition channel in the beauty sector. The heightened brand exposure also catalyzed overseas B2B demand, with ABW Online's average order size surging 38.6% to US$3,590.60.

Mr. Joshua Lau, Founder, Executive Director and CEO of YesAsia Holdings, commented: "K-Beauty remains on an upward trajectory as it becomes a mainstream player in the global beauty business. Looking ahead, we believe that there is ample room for growth for YesAsia Holdings in both the retail and wholesale spheres worldwide."

The company continues to strengthen its competitive position through AI-empowered customer services, an agile supply chain, and O2O strategies, aiming at long-term value creation in a rapidly evolving market. More information is available on the group's official website: YesAsia Holdings.