XRP has long been pitched as a hold-and-get-rich asset, but the token has failed to deliver the wealth-building returns that bitcoin, ether and most other major cryptocurrencies have produced for their long-term holders.

The payments-focused cryptocurrency native to XRP Ledger — the world's fifth-largest digital asset by market value — remains stuck well below its 2017-cycle high while most other major tokens have climbed far above theirs. Crypto broke into the mainstream in 2017, pulling in new users and investors during a frenzied rally that extended into the first weeks of 2018.

XRP currently trades around $1.33, down 62.5% from its early January 201 peak of $3.55. Put simply, a buyer at that peak is still underwater nearly nine years later. XRP did briefly top its old high, touching $3.66 in July 2025, before crashing back down.

The divergence with the broader market is stark. Bitcoin (BTC) at $81,644.33 is up 314% from its December 2017 peak of $19,804. Dogecoin (DOGE) at $0.07951 has gained 322% from its January 2018 high, and BNB (BNB) at $719.66 is up about 2,800%. Ether (ETH) at $2,413.30 is up 66%, and zcash (ZEC) has risen 38%. Tron sits slightly below its peak, down about 4%, while Solana does not enter the comparison at all, having launched in 2020.

Bitcoin, ether and many other tokens have pulled back sharply from their 2025 peaks, yet remain far above their 2017 highs.

Analysts attribute XRP's lagging price partly to a sharp increase in circulating supply, weak fund inflows and declining trading activity and network use. Ripple's focus on payments, XRP's limited exposure to popular crypto sectors and years of regulatory uncertainty from the SEC case have also weighed on demand.

Too Many Coins

Analysts point first to supply.

"Circulating supply grew 63%, from 38.7B in 2017 to 63.1B, while XRP's total market value fell only about 3%," Nicolai Sondergaard, senior research analyst at analytics firm Nansen, told CoinDesk. "More XRP in circulation means each token represents a smaller share of roughly the same total value."

Circulating supply is the number of coins on the market, and as it grows, each coin represents a smaller share of the total. That is why XRP's price can sit far below its 2018 peak even as the token's overall market value has held nearly steady.

Oliver Carding, head of marketing at Tesseract Group, said XRP looks better when measured by total value instead of price. Tesseract is an institutional digital asset management firm with more than $500 million in assets under management.

"On value, XRP recovered," he said. "About 63% more XRP is in circulation than at that peak, so the same circulating market capitalization would mean a price roughly 39% lower."

Weaker Demand

U.S.-listed exchange-traded funds (ETFs) have opened the door for institutional investors to gain exposure to digital assets. They trade on stock exchanges like ordinary shares, giving traditional investors a familiar route into crypto through brokerage accounts. While bitcoin and ether funds have pulled in billions of dollars, XRP funds have lagged well behind.

"ETF uptake has also been muted relative to $BTC and $ETH," said Paul Howard, senior director at market-making firm Wincent.

To date, XRP funds have attracted just $1.80 billion in investor money since debuting nearly a year ago, according to data provider SoSoValue. Bitcoin ETFs often draw more than $1 billion in a single day.

Nansen's data also shows trading activity has weakened, with XRP spot volume down 53.5%, perpetual futures volume down 44% and active addresses down 10.7%.

Ripple's Focus

Ripple, the payments company closely tied to XRP, has concentrated on cross-border payments rather than chasing sectors such as DeFi, AI and memecoins, which have attracted greater capital flows and deeper integration with traditional finance.

"Ripple, meanwhile, has been working hard to build payment infrastructure, RLUSD and trade financing products around the usage of the ledger and coin, and this has taken focus from just core XRP," Howard said.

Investors also have more choices now.

"The role of DeFi for investment into ETH, SOL and HYPE has also been a new narrative which $XRP has not focused on," Howard added.

The SEC Case

Ripple's legal fight with U.S. regulators also held XRP back. The Securities and Exchange Commission sued Ripple and two of its executives in December 2020, alleging the company had raised about $1.3 billion by selling XRP without registering it as a security.

A federal judge ruled in 2023 that XRP sales on public exchanges were not securities offerings, but that sales to institutional investors were. In 2024, Ripple was ordered to pay a $125 million penalty. The case ended in August 2025, when both sides dropped their appeals.

Carding said the prolonged regulatory uncertainty helps explain why the token missed its old high during the 2021 crypto bull run, when Coinbase suspended trading.

"The SEC case helps explain why XRP did not revisit its 2018 high in 2021, when Coinbase suspended trading, but the appeals were dropped in August 2025 with XRP above $3," Carding said. "Since then, XRP is down about 59%, against 32% for bitcoin and 44% for ether, and its circulating market capitalisation is down about 56%."

Not the Only Laggard

XRP isn't the only coin trading below its early 2018 highs.

"On price, six of the other nine assets in the January 2018 top ten are further below their levels of that week," Carding said.

For those watching XRP, Carding offered a guide to what matters next: "What I would watch is XRP against bitcoin, alongside net monthly distribution after re-escrow and changes in fund holdings. Relative weakness that persists as distribution slows would point to weaker demand."

In plain terms, that means watching whether XRP underperforms bitcoin even as fewer new XRP tokens enter the market through Ripple's escrow releases. If supply growth slows but XRP still lags bitcoin, it would suggest investor demand for the token is weakening.

Source: CoinDesk — XRP has failed to make holders rich like bitcoin and ether. Here's why