Visa and Reap to Expand Stablecoin-Linked Credit Card Programs Across More Than 100 Markets
Key Takeaways
- •The partnership is an infrastructure offering that lets fintechs and business platforms launch their own branded stablecoin-linked Visa credit cards, rather than a single consumer card product.
- •Visa's stablecoin business now spans more than 160 card programs and runs at a $20 billion annualized settlement pace, a fifteenfold year-over-year increase.
- •The cards are intended to work at over 175 million merchant locations that already accept Visa, meaning merchants do not need to handle stablecoins directly.
- •Stablecoin settlement, which Reap already uses in Visa's Asia-Pacific program, could reduce the prefunded liquidity issuers must hold to cover settlement obligations.
- •No standard cardholder agreement, country list or global launch date has been published, leaving credit limits, collateral terms, fees and default procedures unresolved.

Visa and Reap announced on September 23 that they will work together to expand stablecoin-linked Visa credit-card programs beyond Asia and Latin America into Europe, the Middle East and Africa, in a rollout designed to support more than 100 markets. According to the joint announcement, the effort describes an infrastructure partnership rather than a single, globally available consumer card.
Reap is selling the machinery behind the card rather than a itself. The company will provide infrastructure that fintechs, business platforms and other firms can use to launch their own branded Visa credit-card programs. That infrastructure includes card authorization, processing, compliance frameworks and operational support. Visa supplies the payment network and access to its existing merchant base. The company that launches a card would still control the customer-facing product and would need to satisfy the rules in each jurisdiction where it operates.
The partnership is not Visa's only move in this area. The company already has a separate expansion underway with Bridge. As an earlier Coindoo examination of the Visa–Bridge program explained, that route connects developers and wallets with stablecoin-linked card issuance. Reap's proposal places greater emphasis on credit, corporate expenses, collateral and repayment. That emphasis matters because credit introduces obligations that card issuance alone does not: someone must underwrite the borrowing, hold collateral against it and manage repayment and default — the areas where the partnership has so far released the fewest details.
Visa said its wider stablecoin business now includes more than 160 card programs and a $20 billion annualized settlement pace, up fifteenfold year over year. An annualized run rate projects a recent pace across a 12-month window; it does not mean Visa necessarily processed $20 billion during the preceding year, nor that the figure flowed through Reap specifically.
How a Stablecoin-Backed Credit Card Could Work
A debit card normally removes money from an available balance at the moment of purchase. A credit card instead creates an obligation that the cardholder or business must repay later.
Under the model described by Visa and Reap, stablecoins could be used to fund a card program, secure its credit exposure, or repay its outstanding balance. That does not mean a stablecoin must be sold every time the card is used. In other words, the assets would operate in the background of the program rather than at the point of sale.
Reap has not published a standard cardholder agreement for the expansion. The following sequence is a hypothetical illustration of where stablecoins could enter the process, not the terms of a confirmed product:
- A company launches a branded card. A fintech or business platform connects to Reap's issuing infrastructure and offers Visa credit cards to eligible customers or employees.
- Stablecoins support the program. Stablecoins may provide funding or collateral behind the credit arrangement. The announcement does not establish whether the platform, the issuer or the individual cardholder would supply them in every program.
- The card is used through Visa. When the cardholder makes a purchase, Reap's infrastructure handles authorization and processing while Visa carries the payment across its network.
- The resulting obligations are settled. The card balance may be repaid with stablecoins if the particular program allows it. Reap can also use stablecoins farther behind the transaction to meet certain settlement obligations owed to Visa.
The exact structure may vary substantially between products. Visa and Reap have not published common credit limits, collateral ratios, interest rates, repayment periods or default procedures. Because no standard cardholder agreement exists yet, any concrete product launched through the partnership could differ from the sequence above.
The Merchant May Never Handle a Stablecoin
The cards are intended to work at more than 175 million locations that already accept Visa. That figure does not represent businesses that have separately agreed to receive stablecoins.
A merchant can continue accepting a Visa credential through its existing payment setup while stablecoins operate behind the card — through funding, collateral, repayment or issuer settlement. The announcement does not specify which currency every merchant or acquiring bank will ultimately receive. The narrower conclusion it supports is this: merchants would not need to install a separate stablecoin checkout simply because stablecoins support the card program. Stablecoin involvement concerns the program's funding and settlement layers, not the checkout experience.
Stablecoins Could Reduce Settlement Prefunding
Card programs need enough liquidity to meet the obligations created when cardholders spend. Some issuers keep money available in advance because bank transfers can be delayed by weekends, operating hours or cross-border banking arrangements. Weekend spending, for example, can create obligations that cannot be settled through banks until the next business day.
If an issuer expects cardholders to spend $10 million, it needs confidence that it can meet the resulting payment obligations. Holding part of that amount in advance lowers settlement risk, but the money remains unavailable for other purposes.
Reap already participates in Visa's stablecoin settlement program in Asia-Pacific. The arrangement allows Reap to settle certain obligations directly with Visa using stablecoins, including outside conventional banking hours. Faster access to settlement liquidity could reduce the amount an issuer must leave idle over a weekend or while waiting for a bank transfer. For programs that operate across borders and time zones, this dependence on banking windows is the constraint stablecoin settlement directly addresses. The announcement does not quantify how much prefunding Reap's partners could avoid, so the potential saving cannot yet be measured.
This is separate from a cardholder repaying a balance in stablecoins. Cardholder repayment concerns the debt created by spending; issuer settlement concerns money Reap or another program participant owes within the Visa payment system.
More Than 100 Markets Does Not Mean 100 Launches
The partnership is designed to support card programs across more than 100 markets, but Visa and Reap did not publish a complete country list or a single global launch date. The companies said the rollout would comply with local regulations. Lending, card issuance, digital-asset custody and stablecoin rules differ between jurisdictions, so the same infrastructure may produce different products in different countries.
A partner may therefore launch in some markets before others. Credit limits, eligible customers, collateral terms and supported stablecoins could also vary according to the local issuer and regulatory framework. Concrete markers of progress from here would include named launching partners, published cardholder agreements and market-by-market availability — none of which accompanied the announcement.
Visa and Reap separately said they would explore multicurrency stablecoin support and payments initiated by authorized AI agents. Neither capability has a launch date, a supported-asset list or an announced customer.
Cardholder Terms Remain Unresolved
The announcement explains what the infrastructure is intended to do but does not provide enough information to evaluate an individual card. A prospective business or cardholder would still need answers to several practical questions:
- Who legally issues and underwrites the card?
- Which stablecoins and blockchains are supported?
- Who provides and controls the collateral?
- What interest, card and exchange fees apply?
- Can collateral earn yield while it locked?
- What happens after a missed repayment or default?
- How is a stablecoin depeg handled?
These details will determine whether the cards offer an advantage over conventional corporate credit cards. Faster settlement behind the program does not automatically produce lower costs or better protections for the person using it.
Merchant Reach Does Not Measure Adoption
Visa already provides access to a large merchant network. Reap does not need to persuade millions of businesses to accept a new form of payment before its partners can begin issuing cards.
The harder test is on the issuing side: how many companies launch through Reap, what their cards cost, and whether stablecoin settlement reduces the liquidity they must hold without shifting additional risk to cardholders. Those — not Visa's existing merchant count — will show whether the partnership produces a meaningfully better card program.
This article is provided for informational purposes only. Card availability, credit terms, stablecoin support, fees and regulatory requirements can vary by issuer and jurisdiction.