Colorado GOP nominee Victor Marx denies ties to campaign merch sales — test purchase raises questions
Key Takeaways
- •Victor Marx said he has no connection to a merchandise seller offering items with his campaign branding.
- •Kyle Clark reported that the store includes a $1,299 package that comes with a meeting with Marx.
- •A test purchase from the site was not charged sales tax and arrived in an envelope labeled “Victor Marx campaign.”
- •Clark said the campaign finance attorney indicated that someone other than the campaign keeps the proceeds.
- •The key question remains whether the merchandise revenue goes to Marx, his family, his ministry, or another third party.
Questions surfaced on Thursday after Colorado's Republican nominee for governor, Victor Marx, denied any connection to the online merchandise being sold in support of his campaign — a claim that evidence gathered by a local journalist appears to undercut.
Marx recently said he has no involvement with what he described as a "third-party seller" offering merchandise bearing his campaign logos. Journalist Kyle Clark of local news station 9News wrote on X that "we don't know if it's Marx himself, Marx's family, or someone else" who is profiting from the sales.
The arrangement is unusual for campaign merchandise. Candidates typically sell branded gear through their own campaign stores, where the proceeds count as campaign money and appear in the finance filings the public can inspect. A store promoted by the campaign itself but whose proceeds go to an unnamed third party leaves that revenue outside the disclosure trail — which is why identifying who profits matters beyond curiosity.
According to Clark, several suspicious details undercut the denials. The merchandise, for instance, sells an opportunity to meet Marx in person: a $1,299 bundle posted on the website includes a meeting with the candidate.
"Marx's campaign finance attorney told conservative talk radio this morning that someone else keeps the proceeds. Who?" Clark wrote on X.
Clark also noticed something curious after he purchased merchandise from the campaign website as a test.
"Also worth noting that when we made a test purchase from the Marx merch site, we were not charged sales tax (common for a campaign, odd for a third-party retail store)," Clark wrote on X. "The item came in an envelope hand-labeled 'Victor Marx campaign.'"
He also highlighted online posts by Marx's daughter, Brie, whose language about the merchandise suggests she may be the one running the operation.
That leaves the central question unanswered: who is the mystery third party profiting off the merchandise store promoted by Victor Marx and his campaign — Marx himself, his family, or his ministry?
What would settle it is concrete: naming whoever keeps the proceeds, and — if any of the merchandise money reached the campaign — seeing it appear in Colorado's campaign-finance filings. Until then, the public record rests on Clark's reporting: a denial, an unnamed beneficiary, and a no-sales-tax test purchase.
In online posts, Marx's daughter Brie uses language suggesting she is running the operation. pic.twitter.com/ljBwWShIpJ — Kyle Clark (@KyleClark) August 20, 2026
