Unserious Acquires Creepz NFT Brand as Original Artist Psychrome Returns to Lead Revival
Key Takeaways
- •Unserious Inc. has formally acquired Creepz, an Ethereum-based NFT collection, though the financial terms of the deal were not disclosed.
- •Original Creepz artist Psychrome will return to lead the brand's creative direction and intellectual property development.
- •Entrepreneur and collector Adam Weitsman is financially backing the acquisition and had previously purchased the project's entire treasury of 636 NFTs.
- •The Creepz collection has recorded approximately 27,400 ETH in cumulative trading volume on OpenSea since its January 2022 launch.
- •It remains uncertain whether existing games, holder benefits, licensing agreements, and the previously proposed CREEPZ token will continue unchanged under the new ownership.
Unserious Inc. has formally acquired Creepz, placing the Ethereum-based NFT brand under new ownership, with original artist Psychrome returning to steer its creative direction. Financial terms of the transaction were not disclosed, leaving the deal's structure undisclosed. The acquisition comes as the NFT market has contracted sharply from its 2021–2022 peak, making brand revivals by well-capitalized buyers a relative rarity in a landscape where many collections have gone dormant or wound down operations.
According to a July 23 announcement, entrepreneur and collector Adam Weitsman is backing the acquisition, while the project's original founders will support the ownership transition.
Psychrome Returns to Rebuild Creative Direction
Psychrome will oversee intellectual property development and the brand's overall creative vision. His return brings back the artist responsible for Creepz's signature lizard characters, visual identity, and associated lore, restoring familiar creative leadership to the collection after several years away from the Lemuria universe.
The announcement also noted Psychrome's prior commercial collaborations with major brands including Nike, Salomon, Disney, Warner Bros., Rovio, and Sneaker Con.
A Brand Built on NFTs, Gaming, and Media Ambitions
Creepz originally launched in January 2022 during the height of the NFT market's speculative boom. Since then, OpenSea has recorded approximately 11,100 items and roughly 27,400 ETH in cumulative trading volume for the collection (OpenSea).
The brand later expanded well beyond profile-picture collectibles. In 2023, Overlord, the company behind Creepz, introduced a Spotify pilot program granting holders access to token-gated playlists. Creepz also ventured into fashion through its "Invasion" clothing collaboration with British retailer END. Concurrently, Overlord partnered with Revolving Games to develop a science-fiction game set within the same universe.
Prior to the acquisition, Weitsman stated that he had purchased 636 NFTs representing the project's entire treasury, along with additional pieces from the original collection. These purchases underscored his existing involvement with Creepz before formally backing the Unserious deal.
Unanswered Questions Under New Ownership
Despite the change in ownership, neither party has clarified whether existing games, holder benefits, licensing agreements, or the previously proposed CREEPZ token will continue unchanged under Unserious's new corporate structure.
With Psychrome returning to lead creative development and Weitsman providing financial backing, attention now shifts to how Unserious plans to guide the next phase of the Creepz brand.
Source: CoinEdition