Unserious Acquires Ethereum NFT Brand Creepz as Psychrome Returns to Lead Creative Revival
Key Takeaways
- •Unserious Inc. formally acquired the Creepz Ethereum NFT brand with backing from entrepreneur Adam Weitsman, though financial terms were not disclosed.
- •Original artist Psychrome will return to lead creative direction and intellectual property development after several years away from the project.
- •Adam Weitsman purchased 636 treasury NFTs and additional collection pieces prior to backing the acquisition, demonstrating prior personal involvement.
- •Creepz has accumulated approximately 27,400 ETH in cumulative trading volume across roughly 11,100 items since launching in January 2022.
- •Neither party confirmed whether existing games, holder benefits, licensing agreements, or the proposed CREEPZ token will continue under the new ownership structure.
Unserious Inc. has formally acquired Creepz, bringing the Ethereum NFT brand under new ownership while original artist Psychrome returns to guide its creative relaunch. The companies did not disclose financial terms, leaving the structure and valuation of the transaction unspecified.
According to the July 23 announcement, entrepreneur and collector Adam Weitsman is backing the acquisition. The project’s founders are also expected to support the transition as the brand moves into its next phase under Unserious.
The deal comes as established NFT collections continue to test whether their communities and intellectual property can support businesses beyond primary and secondary token sales. For Creepz, that makes creative continuity and clarity around existing holder-facing plans central questions under the new owner.
Psychrome Returns to Lead Creepz Creative Direction
Psychrome will oversee intellectual property development and creative direction for Creepz, according to the disclosure. His return brings back the artist responsible for the project’s lizard characters, visual identity, and lore, restoring familiar creative leadership after several years away from the Lemuria universe.
The announcement also cited Psychrome’s commercial work with Nike, Salomon, Disney, Warner Bros., Rovio, and Sneaker Con.
Unserious Takes Over a Brand With Gaming and Media Plans
Creepz launched in January 2022 during the speculative peak of the NFT market. OpenSea data has recorded about 11,100 items in the collection and approximately 27,400 ETH in cumulative trading volume since launch.
The brand later moved beyond profile-picture collectibles. In 2023, Overlord introduced a Spotify pilot that gave holders access to token-gated playlists. Creepz also expanded into fashion through its “Invasion” clothing collection with British retailer END.
Overlord also partnered with Revolving Games to develop a science-fiction game based on the same universe, extending the project’s ambitions into gaming and media.
Before the acquisition, Weitsman said he had purchased 636 NFTs representing the project’s entire treasury, as well as additional pieces from the original collection. The purchases showed his involvement with Creepz before he backed the deal.
Despite the change in ownership, neither side explained whether existing games, holder benefits, licensing agreements, or the proposed CREEPZ token will continue unchanged under the new structure. Those details are especially relevant because NFT projects often attach value to access, community participation, and promised utility in addition to the underlying artwork.
With Psychrome returning to direct creative development and Weitsman supporting the acquisition, Unserious now takes control of the next stage of the Creepz brand.