Adam Weitsman-Backed Unserious Acquires Creepz NFT Collection, Brings Back Original Creator Psychrome
Key Takeaways
- •Unserious has acquired Creepz, a prominent lizard-themed NFT collection that gained popularity during the 2021-2022 digital collectibles boom.
- •The acquisition is financially backed by Adam Weitsman, a New York-based industrialist who leads Upstate Shredding and is an established art collector.
- •Psychrome, the original creative force behind Creepz, will return to lead intellectual property development for the brand under the new ownership.
- •The Unserious team has prior experience with major cryptocurrency launches, including ApeCoin, the governance token tied to the Bored Ape Yacht Club ecosystem.
- •The deal reflects a broader pattern in the maturing NFT market where well-resourced teams acquire established but dormant IP to revive community engagement.
Miami, United States, July 22nd, 2026, Chainwire
Unserious has officially announced the acquisition of Creepz, one of the most prominent NFT collections to emerge during the 2021–2022 digital collectibles boom. The acquisition is backed by entrepreneur and investor Adam Weitsman — the New York-based industrialist and art collector who leads Upstate Shredding — and has the full support of the project's original founders, placing the well-known lizard-themed brand under new leadership.
The deal comes amid a broader wave of consolidation in the NFT space, where collections that built large followings during the 2021–2022 market surge have, in many cases, gone dormant or lost community momentum following the prolonged crypto downturn. Well-capitalized teams acquiring established IP with the intent of reviving brand and community engagement has become a recurring pattern as the market matures.
A central element of the deal is the return of Psychrome, the original creative force behind the Creepz universe. Psychrome will resume leadership of IP development for the brand. In addition to his foundational role in shaping Creepz lore, Psychrome is a globally exhibited artist whose commercial collaborations include Nike, Salomon, Sneaker Con, Staple, Disney, Warner Bros., and Rovio.
The Unserious team brings substantial operating experience to the project, with a track record spanning consumer brands, entertainment, and enterprise technology. The team has also been involved in some of the cryptocurrency sector's largest token launches, including ApeCoin — the governance token originally launched in 2022 tied to the Bored Ape Yacht Club ecosystem, whose rollout remains one of the most widely discussed token distribution events in NFT-linked project history.
In a lighthearted statement accompanying the announcement, Unserious formally denied the existence of lizard people, their alleged nefarious activities, and any plans for $CREEPZ world domination.
About Unserious
Unserious describes its mission as reimagining the future of decentralized brands.
Contact: contact@unserious.inc
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