Adam Weitsman Backs Unserious Acquisition of Creepz as Psychrome Returns to Lead IP Development
Key Takeaways
- •Unserious acquired Creepz, a notable NFT collection from the 2021-22 cycle, with backing from entrepreneur and investor Adam Weitsman and support from the original founders.
- •Psychrome, the original creative force behind the Creepz lore, returns to lead intellectual property development for the brand.
- •Psychrome brings prior commercial collaboration experience with major global brands including Nike, Disney, Warner Bros., and Rovio.
- •Unserious's team has operating experience across consumer brands, entertainment, enterprise technology, and major crypto token launches such as ApeCoin.
- •The acquisition reflects an industry trend of NFT-native brands seeking to translate digital community recognition into broader IP, entertainment, and consumer-brand opportunities.
Miami, United States, July 22, 2026 — Unserious announced the acquisition of Creepz, described as one of the most recognizable NFT collections from the 2021-22 cycle.
The deal is backed by entrepreneur and investor Adam Weitsman and supported by the original founders, placing the lizard cult brand under a new team led by Unserious.
The acquisition also marks the return of Psychrome, the original creative force behind the Creepz lore. Psychrome will lead intellectual property development for the brand. He is also a globally exhibited artist whose commercial collaborations include Nike, Salomon, Sneaker Con, Staple, Disney, Warner Bros., and Rovio.
For NFT-native brands from the 2021-22 cycle, continued development increasingly depends on translating community recognition and digital lore into broader intellectual property, entertainment, merchandise, and consumer-brand opportunities. Psychrome’s role places creative continuity at the center of that effort while shifting Creepz into a new operating structure.
Unserious said its team brings operating experience across consumer brands, entertainment, and enterprise technology, as well as experience with major crypto token launches, including ApeCoin.
The company also said it formally denied the existence of lizard people, their alleged evil activities, and any plans for $CREEPZ world domination.
About Unserious
Unserious is reimagining the future of decentralized brands.
