Victoria, Seychelles, July 27, 2026 — The UNICEF Game Changers Coalition (GCC) has expanded into Bangladesh, Indonesia, and Bolivia, extending a program designed to deliver future-ready skills to young people through video game development. The initiative teaches areas including digital education, artificial intelligence, and financial literacy, and is supported by Bitget, described as the world’s largest Universal Exchange (UEX), under a three-year partnership launched in 2025.

The latest expansion brings the coalition’s global footprint to 11 countries as part of a broader effort to improve access to digital education in emerging markets. GCC has been implemented in Armenia, Brazil, Cambodia, India, Kazakhstan, Malaysia, Morocco, South Africa, and the newly added markets of Bangladesh, Indonesia, and Bolivia. By using game development as the learning format, the program connects technical instruction with creative problem-solving, a structure intended to make digital and STEAM skills more accessible to young participants.

Bitget joined the coalition in 2025 through a three-year collaboration with UNICEF focused on supporting financial literacy, including blockchain and digital skills, for young people in emerging economies, with a particular emphasis on girls. As part of the partnership, Bitget provides educational resources, including blockchain-focused learning materials and access to mentors from the Web3 ecosystem, to support GCC programming.

The coalition has grown quickly over the past year, reaching more than 642,000 young people, parents, and teachers worldwide. Girls account for 52% of participants. More than 20,000 video games have been created by young people through the GCC curriculum, giving the initiative a measurable base of participation as it enters additional markets.

Bitget said its team observed the program’s impact during Cambodia’s National Game Jam in December 2025, when more than 1,000 young participants joined a 48-hour challenge to create video games with social impact. Cambodian teams had previously won four of seven categories in the global UNICEF Game Jam, a 40-day initiative in which young creators in emerging economies developed original video games with support from mentorship sessions and a self-paced online course.

“In Cambodia, UNICEF gave us a glimpse into the youth’s aptitude. From coding garbage segregation to healthy eating, they built a range of real-world creative games,” said Simran Alphonso, Head of Public Relations at Bitget. “With strong teaching skills of teachers, we’re positive about our upcoming course and future endeavors, which will support these leaders of tomorrow,” she added.

“One of the reasons this partnership means so much to me is because I’ve seen firsthand how quickly young people thrive when they’re given the right opportunities,” said Gracy Chen, CEO of Bitget. “I still teach part-time at HKUST because it keeps me connected to what the next generation needs. Seeing UNICEF’s Game Changers Coalition expand into three new markets means many more young people, especially girls, will have the chance to build those skills early. That’s incredibly meaningful to me.”

“Expanding the Game Changers Coalition into Bangladesh, Indonesia, and Bolivia is a milestone in our mission to equip young people, especially girls, with 21st century STEAM and financial skills to shape the future. With partners like Bitget, we’re not just scaling education; we’re fostering inclusivity, building a pipeline of women leaders, and unlocking economic empowerment across emerging markets.” said Sandra Visscher, Executive Director of UNICEF Luxembourg.

According to the announcement, GCC addresses the $15 billion annual economic loss linked to girls’ digital skills gaps in low- and middle-income countries. More information is available at www.unicef.org/innovation/gender-equality/game-changers-coalition.

About Bitget

Founded in 2018, Bitget is described as the world’s largest Universal Exchange (UEX), serving more than 120 million users with access to crypto, tokenized assets, and AI-powered trading tools across major blockchains. Its ecosystem includes Bitget Wallet, an everyday finance app used by more than 80 million people. Bitget says it advances global crypto adoption through partnerships with MotoGP™ and UNICEF.

About UNICEF

UNICEF works in more than 190 countries and territories to reach the most disadvantaged children and build a better world for every child.

UNICEF Luxembourg supports this global mission by mobilizing private-sector partnerships and voluntary contributions. It also advocates nationally to uphold children’s rights, with a focus on reducing inequalities, promoting gender equality, addressing child poverty, supporting mental well-being, and improving access to justice for every child.

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