Uber Freight has appointed longtime logistics technology executive Amir Pelleg as its new chief product officer, as the company continues to expand its artificial intelligence-driven transportation management platform.

Pelleg joins Uber Freight after more than 25 years leading product, engineering and operations teams, including executive roles at Amazon, Convoy and Dandy.

Uber Freight officials said the appointment reflects the company’s investment in technology designed to help customers make faster decisions, reduce supply chain complexity and build more resilient transportation networks.

Pelleg said supply chains are more complex than ever, but advances in AI are creating new opportunities for logistics providers to improve operational confidence, speed and resilience.

“Transportation and logistics have been at the center of my career for more than a decade, and I’ve never been more excited about where this industry is headed,” Pelleg said in a blog post on Tuesday.

He said Uber Freight’s combination of transportation management, brokerage capabilities, engineering talent and operational expertise positions the company to help customers manage freight networks more proactively.

San Francisco-based Uber Technologies (NYSE: UBER) operates three platforms: Uber, its ride-hailing service; Uber Freight, its logistics business; and Uber Eats, its food and goods delivery platform.

Pelleg said one principle has consistently guided his approach to building products: begin with customer problems rather than new technology.

“The best products come from understanding how people actually work, where they’re losing time and what’s creating unnecessary complexity,” he said.

According to Pelleg, fragmentation remains one of the biggest obstacles facing modern supply chains. Data often sits in disconnected systems and organizational silos, making it difficult for companies to gain a complete operational picture.

He said AI can play a critical role by connecting fragmented information, generating actionable insights and enabling faster, more confident decision-making.

“The opportunity isn’t simply more technology but in the ability to turn fragmented data into a single, proactive network view,” Pelleg said.

Uber Freight’s decision to hire an experienced logistics technology executive underscores the industry’s accelerating shift toward AI-enabled transportation management platforms that help shippers improve visibility, automate decisions and strengthen increasingly complex freight networks. For companies managing high volumes of freight across multiple partners and systems, the appeal of that approach is less about novelty than about reducing manual coordination and giving operators a clearer view of exceptions as they emerge.