Trump's Taxpayer-Funded 'Slopaganda' Ads Signal Desperation, Not Strength, New Republic Analysis Argues
Key Takeaways
- •The New Republic's Jason Linkins argued that President Trump's government-funded promotional ads signal desperation rather than political strength ahead of the midterm elections.
- •The ads, produced with taxpayer money and focused largely on Trump's image, have been widely condemned as illegal and have drawn little defense outside the administration.
- •The Cook Political Report rates a Democratic takeover of the House as a 'done deal' and considers a Democratic Senate win 'very realistic.'
- •A Quinnipiac genericot poll shows Democrats leading Republicans 51 percent to 39 percent among House voters.
- •Linkins noted Trump plans midterm rallies in traditionally conservative states, underscoring what he called the GOP's 'tremendous peril' amid falling approval ratings and Republican frustration.

President Donald Trump's recent wave of government-funded promotional ads—described by critics as “staggeringly corrupt” and derided as “slopaganda”—is not a display of political strength but a sign of desperation, according to a new analysis from The New Republic, which argues that if the president's “goose isn’t cooked yet, the pot is at least boiling.”
Over the past few weeks, Trump has drawn scrutiny with a new series of advertisements that promote little beyond his own image, produced with government funds and paid for by taxpayers. The spots have been widely condemned as illegal over the use of public money for political messaging, and criticized as poorly conceived ahead of the midterm elections—the contests that will determine control of Congress for the remainder of Trump's term—where voters appear inclined to punish Republicans for Trump's failures.
In a piece published Saturday, New Republic deputy editor Jason Linkins argued the ads should not be read as “some kind of flex, or one more scandalous abuse of the public trust.” Rather, he wrote, they expose Trump's “desperation” in the face of impending political failure.
“I also think, if anything, this fusillade of propaganda will likely backfire,” Linkins wrote. “These ads haven’t generated good news for Trump; very few people outside of the administration and its obvious sycophants have tried to defend them. Moreover, the media seems resistant to give this story the ‘both sides’ treatment. As with Trump’s 25-minute prime-time ramble last July, the political press seems wise to what’s going on.”
Referring to that July address, New Republic editor Michael Tomasky said the reaction to the president's attempt to “shine us on” “tells us that that power he had over people and institutions a year or 15 months ago has evanesced.” Linkins added, “I think these PSAs do little else than advertise that fact.”
According to Linkins, the ads are part of a gradually building storm that threatens to overwhelm the GOP in the midterms. He pointed to Trump's plan to hold midterm rallies in states typically considered “bastions of conservatism,” which he said underscores the “tremendous peril” the party faces as voter revolt becomes evident across the country. Those issues, combined with the president's tumbling approval ratings and leaks revealing how frustrated Republicans have become with him, are, in his words, “all adding up to defeat.”
“The Cook Political Report says a Democratic takeover of the House is a ‘done deal’ and that winning the Senate is ‘very realistic,’” Linkins concluded, citing analysis reported by The Hill on the ratings of the nonpartisan race forecaster. “The Quinnipiac generic poll of the House has Democrats opening up a 51 percent to 39 percent lead, which are bloodbath numbers.” Generic-ballot surveys ask voters which party they would back in a House race rather than choosing between named candidates.
The only headwind for Democrats, he noted, is that while voters seem willing to give them their votes this year, they are “not as ready to give them their affection.” Whether that gap narrows as Election Day approaches is among the questions that will shape how the midterms unfold.
“Still, you’d rather be the Democrats right now than the GOP,” Linkins wrote, “who like Vice President JD Vance, have been left begging voters for a ‘second chance’ without understanding that they’ve already received that second chance—and they’ve blown it.”
Source: Alternet