President Donald Trump has a new selling point for Republican candidates ahead of the midterm elections: their looks.

“Look at this beautiful guy,” Trump said at a Saturday rally in Kentucky, referring to Ed Gallrein, a U.S. House candidate and former U.S. Navy SEAL with an angular face who stood near the stage. “Central casting.”

The refrain is a familiar one from Trump, who owned the Miss Universe beauty pageant for nearly two decades before selling it in 2015 and built his public profile on the reality television show “The Apprentice” before entering politics. Appearances have long factored into the president's assessments, whether as a source of praise or a target for ridicule.

Now Trump is deploying those appraisals as he campaigns for Republican candidates in a midterm election that has already featured debates over which candidates are more masculine. The stakes are structural: midterms fall halfway through a president's term, with every U.S. House seat and roughly a third of Senate seats on the ballot, and the outcome will determine whether Republicans keep control of Congress or Trump faces an emboldened Democratic opposition in Washington.

The candidates Trump has sized up in recent days run across that map, in House, Senate, and gubernatorial contests in Kentucky, Ohio, Texas, and Georgia.

Shortly after praising Gallrein on Saturday, Trump turned to Sen. Jon Husted, the Ohio Republican running for reelection, describing him as “a perfect person, good-looking guy.”

“I examined his ass,” Trump said, drawing laughter from the crowd. “I never did that with a man before. I examined his ass. And then I looked at his shoulders. I looked at his feet. I looked at his hand. I looked at his jawline.”

The remarks echoed a similar assessment Trump delivered at an earlier rally in Ohio, where he also cited Husted's past as a college football player.

Not every Republican has fared so well under the president's scrutiny, as Ken Paxton has learned.

“I don't really like the way he looks,” Trump said of the Republican Senate candidate in Texas during the party's midterm convention, as Paxton stood nearby grinning. Trump had previously acknowledged that “it's so insulting to him, but I might as well say it.” He added that Paxton's conservative record as attorney general “speaks a lot louder than the suit he's wearing that doesn't look so great.”

Democrats have not been spared the president's visual judgments. Trump has said that James Talarico, Paxton's Democratic opponent in the Texas Senate race, reminds him of Alfred E. Neuman, the freckled, gap-toothed mascot of MAD magazine.

Trump also offered a dismissive take on Sen. Jon Ossoff, a Democratic heartthrob with a jawline rivaling Husted's, comparing him to Pee-wee Herman, the comedy character known for a waxy face and widow's peak. The remark came Friday while Trump campaigned in Georgia for Ossoff's opponent, Rep. Mike Collins.

“Somebody said, ‘He's a good-looking man,' I don't think he's a good-looking man,” Trump said. “I actually think Mike Collins is a good-looking man, and he's all man.”

Trump then turned to the Republicans' nominee for Georgia governor.

“And I actually think that Rick Jackson is a very handsome, distinguished, beautiful-looking guy,” Trump said.

“But anyway.”

Whether the candidates Trump has praised or punctured convert his aesthetic scorekeeping into votes is among the open questions as the midterm campaign heads toward Election Day.

This story was originally featured on Fortune.com.