Shares of Trump Media & Technology Group Corp. (TMTG), the parent company of President Donald Trump's Truth Social platform, fell to their lowest level ever on Wednesday in the aftermath of the Republican Party's historic losses in the midterm elections. The stock, which trades under the ticker DJT, hit a record low of $5.05 on Election Day after plummeting from just under $6, and it was worth just over $5 as of this writing. Investors who once paid as much as $175 per share now hold shares that social media users noted cost "about as much as a Happy Meal." Set against that early peak, the current share price represents a decline of roughly 97 percent.

DJT launched in 2021, with early investors paying as much as $175 per share. That price plunged to about $13 per share within two years. After the company went public in 2024 amid Trump's presidential campaign, its value briefly jumped to $61.96 but has been falling ever since, entering a freefall in October — a slide that was already well underway before voters went to the polls.

The collapse drew swift reactions online. "Trump Media stock is down," Washington Post contributor Drew Harwell pointed out. "A share costs about as much as a Happy Meal. At its peak, investors paid $175 a share." Writer Amanda Knox added a twist of her own: "With a Happy Meal, you get a toy that you can keep."

"Do not buy the dip," warned New Yorker staff writer Philip Gourevitch. "If you're baffled by Trump voters, consider Trump investors," another commenter mused. One reshare of the stock chart quipped, "Chugging this stuff until my torso kerplodes," while All In producer Adam Weinstein posted a clip from Mad Men showing the character Don Draper achieving a moment of zen.

The stock's record low is the latest in a string of financial setbacks for Trump's media company. In 2025, Truth Social reported net losses of $712 million. Data suggests its traffic has fallen by 30 percent year over year, while its users dropped from a peak of roughly 420,000 in June 2025 to about 260,000 in September 2026.

The company has also faced legal and regulatory scrutiny. In 2023, it was reported that TMTG was under investigation for laundering money for Russian oligarchs. TMTG sued the Guardian and Variety over their reporting on the story, but the suit was dismissed. According to the Washington Post, a federal probe found that one of the company's wealthy investors was linked to efforts to move assets from Russia, Ukraine, and China to the Caribbean.

Over the past two years, the company has grown increasingly involved with a range of cryptocurrency ventures, and the Trump family's crypto schemes have reportedly raked in roughly $2.3 billion since Trump reentered the White House. That sum, attributed to the family's crypto ventures collectively, dwarfs the media company's own books — it is more than three times the $712 million in net losses Truth Social reported for 2025, a gap that highlights how the family's crypto activities have outpaced the financial performance of the platform at the center of its publicly traded business.