Towne Kids, a pediatric home care staffing company serving families across New Jersey and Massachusetts, has launched TK Cares, its corporate social responsibility (CSR) program, debuting the initiative with a company-wide blood donation drive held on Oct. 21, 2026.

The "Give Blood. Give Hope." bloodletting activity was conducted in partnership with the Philippine Red Cross, with participation from 9.0 Niner English and GH Premier Review Center. According to the Philippine Red Cross, the blood donation drive helped save 44 lives, giving the initiative a direct impact that extends beyond Towne Kids' day-to-day operations. For the company, the activity put a simple idea into action: caring for others can begin with something one person is willing to give.

For CEO Mindy Tyner, TK Cares consolidates the company's social responsibility efforts under a shared program.

"For us, caring for people means looking beyond a single activity. It's about supporting the communities around us, helping those who need care, and recognizing the people who make that care possible," said Tyner. "TK Cares brings these efforts together under one program and gives us a way to keep building on them."

TK Cares is structured around four pillars: Care for People, which covers health and wellness initiatives such as "Give Blood. Give Hope."; Care for Communities, which will support community development; Care for Planet, focused on environmental sustainability; and Care for Every Nurse Journey, which places responsible recruitment and nurses' welfare within the company's broader social responsibility agenda.

For Towne Kids, caring for nurses goes beyond connecting them with professional opportunities. It also means helping them understand the journey ahead, providing relevant information, and making support accessible throughout the process. Through Care for Every Nurse Journey, TK Cares recognizes that the well-being of nurses matters not only to their own professional growth, but also to the children and families who depend on their care.

That focus is closely tied to Towne Kids' core work of connecting qualified Filipino nurses with pediatric home care opportunities in the United States. The Philippines has long been among the largest sources of internationally educated nurses working in the United States. Finding the right opportunity is only one part of a nurse's journey; understanding the role, knowing what to expect, and having access to relevant information and support throughout the recruitment process also matter.

"Responsible recruitment doesn't end at the job offer. It means caring about what happens next," Tyner said.

That principle also informs Towne Kids' Step Up initiative, which focuses on expanding its US nurse recruitment and deployment pipeline through the TN visa pathway for eligible professionals. The pathway carries specific citizenship, occupational, and other immigration requirements, making eligibility an important part of the process. TN status is a nonimmigrant classification operating under the United States–Mexico–Canada Agreement, open only to citizens of Canada and Mexico in designated professions, with registered nursing among the listed occupations — which is where the citizenship requirement comes into play.

Since 2021, Towne Kids has deployed 303 nurses across New Jersey and Massachusetts, connecting nursing professionals with families whose children need specialized care. As the company explores further opportunities in the United States, it continues to build its work around the needs of both the families receiving care and the nurses providing it.

The "Give Blood. Give Hope." blood donation drive was the first major activity under TK Cares' Care for People pillar. Through its partnership with the Philippine Red Cross, the activity supported efforts to make blood available to patients who need it for medical treatment. Blood cannot be manufactured, hospitals rely on a steady supply from voluntary donors to keep transfusion services running. 9.0 Niner English and GH Premier Review Center also took part in the drive.

"Voluntary blood donation plays an important role in ensuring that blood is available for patients who need transfusions. Partnerships with organizations like Towne Kids help encourage more people to donate and support the continued availability of safe blood for medical treatment. We hope more organizations will take similar steps to make community health a shared responsibility," said Dr. Olivia Manalad of the Philippine Red Cross.

In her message introducing the CSR initiative, Tyner described the personal meaning of blood donation: "There is no more honest way to care for another person than to give a part of yourself so they can keep living. No branding. No metaphor. Just one person's blood, becoming another person's chance."

Towne Kids thanked the Philippine Red Cross for its partnership, along with 9.0 Niner English and GH Premier Review Center for participating, and everyone who took part in the drive.

Beyond blood donation, TK Cares is set to bring together future activities in community development and environmental sustainability, alongside health and wellness initiatives and the company's focus on responsible recruitment. No dates have been announced for the next phase, so the first activities under Care for Communities and Care for Planet will signal how the program builds on its health-focused debut. Through these efforts, Towne Kids aims to make social responsibility part of how it operates and grows, extending its work to the nurses, families, and communities connected to its business.